# Otterly.AI vs Profound (2026): Pricing, Engines and Which Fits

Otterly is a self-serve daily tracker from $29 a month. Profound is an enterprise platform with up to nine engines, content agents and custom pricing.

_Source: https://mentionova.com/blog/otterly-ai-vs-profound_

- **Author:** [Jimmy Pal](https://mentionova.com/authors/jimmy-pal), Founder, GTM 8020
- **Published:** 2026-11-03

Otterly.AI and Profound sit at opposite ends of the AI visibility market. Otterly publishes every price: $29 a month for 15 prompts tracked daily on four engines, up to $489 for 400 prompts, with unlimited team members on every plan. Profound publishes two tiers: a free 7-day trial on three engines, and Enterprise at a custom price with up to nine engines, content agents and ChatGPT Shopping data. Every figure below was read on both vendors' live pages on 3 November 2026 and is linked in the sources. We make Mentionova, a third option, and we cover it last and plainly.

**[Comparing Otterly and Profound? Run your own buying questions in a Mentionova free trial, no card.](https://app.mentionova.com/login?mode=signup&utm_source=blog&utm_medium=content&utm_campaign=otterly-ai-vs-profound&utm_content=hero)**

## What are the key takeaways?

-   **Otterly has a price list; Profound has a sales call.** Otterly runs from $29 to $489 a month on self-serve plans. Profound's pricing page lists a free trial and Enterprise at "Custom".
-   **Profound covers more engines.** Enterprise tracks up to nine, including Claude, DeepSeek and Exa Search. Otterly includes four on every plan and sells Claude, Google AI Mode and Gemini as add-ons.
-   **Both track daily and include unlimited users.** Otterly lists unlimited team members on every plan; Profound lists unlimited seats on Trial and Enterprise.
-   **Trials differ in what you can test.** Otterly's 7-day trial needs no card. Profound's 7-day trial runs 50 recommended prompts on ChatGPT, Gemini and AI Overviews, and trial users cannot customise them.
-   **Profound goes further past tracking:** content agents, FactCheck, ChatGPT Shopping and crawler analytics from server logs. Otterly's extras are GEO URL audits, recommendations and Agent Analytics from Standard.
-   **Mentionova is a third route:** published prices from $99 a month billed annually, six engines including Reddit on Scale, and gaps turned into briefs and CMS drafts, on a weekly schedule rather than daily.

## How do Otterly.AI and Profound compare at a glance?

Otterly.AI is a self-serve, low-cost daily tracker: four engines included, unlimited countries and team members, and GEO audits on every plan. Profound is an enterprise platform sold on contract: up to nine engines, AI Marketer agents, FactCheck, Prompt Volumes, Agent Analytics and ChatGPT Shopping. The table compares both, read 3 November 2026.

|  | Otterly.AI | Profound |
| --- | --- | --- |
| Entry price | Lite $29/mo ($25 billed annually) | Free 7-day trial; Enterprise custom |
| Prompts | 15, 100 or 400 by plan; Enterprise from 1,000 | 50 on the trial; Enterprise tailored |
| Engines included | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot | Trial: ChatGPT, Gemini, AI Overviews. Enterprise: up to 9 |
| Engine add-ons | Claude, Google AI Mode, Gemini | Included on Enterprise by package |
| Cadence | Daily | Daily |
| Users | Unlimited team members | Unlimited seats |
| Prompt customisation | Your own prompts | Enterprise only; trial uses a recommended set |
| Content work | Recommendations, content audit and briefs | AI Marketer agents on credits |
| Crawler and traffic data | Agent Analytics from Standard | Agent Analytics, unlimited domains, from server logs |
| Commerce | Not listed | ChatGPT Shopping on Enterprise |
| API | Standard and above | Enterprise |
| SSO | Enterprise | Enterprise |

## Is Otterly.AI or Profound cheaper?

Otterly is cheaper for any team that can buy self-serve. Lite costs $29 a month for 15 prompts and Premium $489 for 400, and less on annual billing. Profound publishes no paid price: its pricing page lists a free trial and Enterprise as "Custom", with tailored prompt tracking. You cannot compare list prices because Profound does not publish one.

Otterly plans, read on [otterly.ai/pricing](https://otterly.ai/pricing):

| Otterly plan | Monthly | Annual billing | Prompts | Key limits |
| --- | --- | --- | --- | --- |
| Lite | $29/mo | $25/mo | 15 | 1 workspace, 3 recommendations a week, 1,000 GEO audits a month |
| Standard | $189/mo | $160/mo | 100 | Unlimited workspaces, 5,000 GEO URL audits, 2,000 API and 2,000 MCP requests, Data Studio connector |
| Premium | $489/mo | $422/mo | 400 | 10,000 GEO URL audits, 5,000 API and 5,000 MCP requests, personal onboarding |
| Enterprise | Custom | Custom | From 1,000 | SSO, enterprise-grade compliance, quarterly GEO health check, dedicated success manager |

Per tracked prompt on monthly billing, the arithmetic runs: Lite $1.93, Standard $1.89, Premium $1.22. Standard and Premium can add 100 prompts for $99 a month.

Profound plans, read on [tryprofound.com/pricing](https://www.tryprofound.com/pricing):

| Profound plan | Price | Prompts | Engines | Data access |
| --- | --- | --- | --- | --- |
| Trial | Free | 50 unique prompts, daily for 7 days | ChatGPT, Gemini, Google AI Overviews | No history, exports or API; 1 language, 1 region |
| Enterprise | Custom | Tailored prompt tracking plan | Up to 9 answer engines | All-time history, CSV and JSON exports, API, SSO |

Profound's FAQ also names a self-serve Agency Growth plan with 400 AI Marketer credits per client workspace a month, without a price on the page.

## Which AI engines does each tool track?

Otterly includes ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan and sells Claude, Google AI Mode and Gemini as add-ons. Profound Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews and Exa Search. Profound's trial covers only ChatGPT, Gemini and AI Overviews.

| Engine | Otterly.AI | Profound Trial | Profound Enterprise |
| --- | --- | --- | --- |
| ChatGPT | Included | Yes | Yes |
| Google AI Overviews | Included | Yes | Yes |
| Perplexity | Included | No | Yes |
| Microsoft Copilot | Included | No | Yes |
| Google AI Mode | Add-on | No | Yes |
| Gemini | Add-on | Yes | Yes |
| Claude | Add-on | No | Yes |
| DeepSeek | No | No | Yes |
| Exa Search | No | No | Yes |

Otterly's engine add-ons are priced by plan. Google AI Mode and Gemini each cost $9 a month on Lite, $59 on Standard and $149 on Premium. Claude costs $29, $109 and $439. On Standard, adding all three costs $227 a month on top of $189, so the full seven engines come to $416 a month for 100 prompts. The arithmetic is ours, from Otterly's add-on table.

## What does Profound do that Otterly does not?

Profound wins on breadth past tracking. Enterprise covers up to nine engines, and the platform adds AI Marketer agents that research and draft content, FactCheck for inaccurate claims about your brand, Prompt Volumes on what people ask AI engines, ChatGPT Shopping analysis at SKU level and Agent Analytics read from server logs.

From Profound's [pricing](https://www.tryprofound.com/pricing) and feature pages:

-   **AI Marketer and Agents.** A no-code agent builder with templates for content refresh, AEO FAQs, competitive research and net-new articles. Profound says each agent queries 16 reasoning models. Agents run on credits, with overage billing or a pause at the limit.
-   **FactCheck.** Shows inaccurate claims AI makes about your brand and the sources behind them, inside [Answer Engine Insights](https://www.tryprofound.com/features/answer-engine-insights).
-   **ChatGPT Shopping.** [Shopping](https://www.tryprofound.com/features/shopping) tracks product visibility, attribute accuracy, Shopping Mode Rate and which merchants own checkout. It is on Enterprise, not the trial.
-   **Agent Analytics.** [Crawler and AI traffic analytics](https://www.tryprofound.com/features/agent-analytics) from server logs, with integrations for Cloudflare, Vercel, Akamai, Fastly, AWS and others, and benchmarking against 2 million+ pages.
-   **Enterprise controls.** SSO, SOC 2 Type II and support up to a dedicated specialist with a 24-hour SLA.
-   **Funding.** Profound announced a $180 million Series D at a $1.8 billion valuation on 15 September 2026, per its [newsroom](https://www.tryprofound.com/newsroom).

## What does Otterly do that Profound does not?

Otterly wins on access. Anyone can buy it today at a published price, add their own prompts on day one, and add engines one at a time. Every plan includes unlimited team members, brands, competitors, countries and languages, a prompt research tool, a query fan-out tool and GEO audits. Agencies get more prompts and branded Looker Studio reports.

From Otterly's [pricing](https://otterly.ai/pricing) and [homepage](https://otterly.ai/):

-   **Published, self-serve prices** from $29 a month, with monthly cancellation.
-   **Your prompts from the start.** Profound's FAQ says trial users get a recommended prompt set and cannot customise it.
-   **GEO audits in volume.** 1,000 a month on Lite, 5,000 GEO URL audits on Standard and 10,000 on Premium, plus crawlability and content checks.
-   **Agency Partner programme.** Standard rises to 150 prompts and Premium to 500, with unlimited client workspaces, pitch workspaces for prospects and branded Looker Studio reports.
-   **Scale of use.** Otterly says it is used by 40,000+ marketing professionals.

**[Want published prices and six engines including Reddit? Start a Mentionova free trial, no card.](https://app.mentionova.com/login?mode=signup&utm_source=blog&utm_medium=content&utm_campaign=otterly-ai-vs-profound&utm_content=body)**

## Which tool fits which team?

Otterly fits small teams, solo marketers and agencies that want daily tracking on a known budget and their own prompts from day one. Profound fits enterprise marketing teams that need nine engines, content agents, shopping data and SSO, and can run a procurement process. Teams in between should look at a published-price platform.

**Choose Otterly.AI if:**

-   You want to start this week on a card, without a sales call.
-   ChatGPT, AI Overviews, Perplexity and Copilot cover most of your buyers.
-   You run an agency and need many client workspaces and white-label reports.
-   Budget is under $500 a month.

**Choose Profound if:**

-   You need DeepSeek, Exa Search or all nine engines in one contract.
-   You sell products and need ChatGPT Shopping and merchant data.
-   You want content agents, FactCheck and server-log crawler analytics in one platform.
-   You need SSO, SOC 2 Type II and a dedicated support specialist.

## Where does Mentionova fit between Otterly and Profound?

Mentionova sits between them: published prices like Otterly, and content work like Profound. Starter is $125 a month, or $99 billed annually, for 25 prompts on ChatGPT, Perplexity and Google. Scale is $400, or $320 annually, for 100 prompts on six engines including Claude, Gemini and Reddit. Every paid plan starts with a free trial, no card.

What Mentionova adds, from its [pricing](https://mentionova.com/pricing), [plans overview](https://mentionova.com/docs/billing/plans-overview) and [CMS integrations](https://mentionova.com/docs/integrations/cms-integrations) pages:

-   **Opportunities with ready briefs** on every plan, plus workflows and grids for bulk content.
-   **Drafts pushed to your CMS:** WordPress, Webflow, Ghost, Sanity or a webhook. Everything arrives as a draft for a person to review.
-   **Reddit as an engine** on Scale, and reply drafts for the threads engines cite on every plan. Mentionova never posts for you.
-   **Agency plans:** Launch at $250 a month ($200 annual) for 50 prompts and 3 client workspaces; Growth at $999 ($799 annual) for 200 prompts and 10 workspaces.

Where it loses, plainly:

-   **Cadence.** Scans refresh weekly by default, with two-weekly, monthly and on-demand runs, and daily runs only through the API. Otterly and Profound both track daily.
-   **Engines.** No Copilot, AI Mode, DeepSeek or Exa. Starter covers three engines.
-   **Seats.** 3 team seats per brand plan, against unlimited on Otterly and Profound.
-   **Price per prompt.** Starter works out to $5.00 per prompt monthly, against $1.93 on Otterly Lite.

## What is the verdict, criterion by criterion?

Otterly wins on price, self-serve access and day-one prompt control. Profound wins on engine count, content agents, shopping data and enterprise controls. Mentionova wins on turning gaps into drafts at a published price, and on Reddit. Pick by whether your constraint is budget, breadth or shipping the fix.

| Criterion | Otterly.AI | Profound | Mentionova |
| --- | --- | --- | --- |
| Published price | Yes, from $29/mo | No; trial free, Enterprise custom | Yes, from $99/mo annual |
| Max engines | 7 with add-ons | 9 on Enterprise | 6 on Scale |
| Daily tracking | Yes | Yes | Through the API |
| Users | Unlimited | Unlimited | 3 seats per brand plan |
| Content drafting | Briefs and recommendations | AI Marketer agents | Briefs and CMS drafts |
| Reddit as an engine | No | No | Yes, on Scale |
| ChatGPT Shopping | No | Enterprise | No |
| Free trial | 7 days, no card | 7 days, recommended prompts | Yes, no card |

## Why does AI cite competitors instead of you, and which tool shows it?

AI engines name the brands that appear in the pages they retrieve: review sites, listicles, Reddit threads and competitors' own guides. If rivals own those sources, they win the answer. All three tools show the cited sources. They differ in what comes next.

-   **Otterly** tracks citation sources and link citations, runs GEO audits on your pages and gives recommendations, 3 a week on Lite and unlimited from Standard.
-   **Profound** shows citation authority by website, FactCheck sources for wrong claims and agents that brief the content needed to win the citation.
-   **Mentionova** shows who was named instead of you per prompt and engine, every source URL, and turns the gap into a brief, a CMS draft or a Reddit reply.

Our [Otterly.AI vs Peec AI](https://mentionova.com/blog/otterly-ai-vs-peec-ai) and [Peec AI vs Profound](https://mentionova.com/blog/peec-ai-vs-profound) comparisons cover the next tool most buyers look at. For direct matchups, see [Mentionova vs Profound](https://mentionova.com/blog/mentionova-vs-profound) and [Mentionova vs Otterly.AI](https://mentionova.com/blog/mentionova-vs-otterly-ai). To check your own brand by hand first, read [how to check if ChatGPT mentions your brand](https://mentionova.com/blog/how-to-check-if-chatgpt-mentions-your-brand).

## Where does each number come from?

All pages read on 3 November 2026.

-   Otterly.AI: [otterly.ai/pricing](https://otterly.ai/pricing) (plans, prices, annual prices, prompts, engines, add-on prices, limits, agency programme); [otterly.ai](https://otterly.ai/) (7-day free trial with no card, 40,000+ marketing professionals, content audit and briefs).
-   Profound: [tryprofound.com/pricing](https://www.tryprofound.com/pricing) (Trial and Enterprise, engines, seats, data access, credits, Agency Growth, prompt customisation); [Answer Engine Insights](https://www.tryprofound.com/features/answer-engine-insights) (FactCheck, citation authority); [Agents](https://www.tryprofound.com/features/agents) (templates, 16 reasoning models); [Shopping](https://www.tryprofound.com/features/shopping); [Agent Analytics](https://www.tryprofound.com/features/agent-analytics) (server logs, 2 million+ pages, SOC 2 Type II); [newsroom](https://www.tryprofound.com/newsroom) (Series D).
-   Mentionova: [pricing](https://mentionova.com/pricing); [plans overview](https://mentionova.com/docs/billing/plans-overview) (seats, agency plans, weekly scans); [AI visibility tracker](https://mentionova.com/product/ai-visibility-tracker) (schedules, API); [CMS integrations](https://mentionova.com/docs/integrations/cms-integrations).

## What else do people ask about Otterly.AI and Profound?

### Is Otterly.AI or Profound better?

Otterly is better for small teams and agencies that want a published price, daily tracking and their own prompts from day one. Profound is better for enterprises that need up to nine engines, content agents, ChatGPT Shopping data and SSO, and can buy on contract.

### How much does Profound cost?

Profound's pricing page lists two tiers: a free 7-day trial with 50 prompts on ChatGPT, Gemini and AI Overviews, and Enterprise at a custom price. It also names a self-serve Agency Growth plan with 400 credits per client workspace a month, without a published price.

### How much does Otterly.AI cost?

Lite is $29 a month for 15 prompts, Standard $189 for 100 and Premium $489 for 400, or $25, $160 and $422 a month billed annually. Enterprise starts from 1,000 prompts at a custom price. Claude, AI Mode and Gemini are add-ons.

### Does Otterly.AI have a free trial?

Yes. Otterly's homepage says new users get a 7-day free trial with no credit card needed.

### Can I choose my own prompts on Profound's trial?

No. Profound's FAQ says trial users receive a recommended prompt set based on their industry and cannot customise it. On Enterprise you can edit, disable or add prompts.

### Which tracks more AI engines, Otterly or Profound?

Profound. Enterprise lists up to nine: ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews and Exa Search. Otterly reaches seven with add-ons.

### Is there an option between Otterly and Profound?

Mentionova publishes its prices, from $99 a month billed annually, tracks six engines including Reddit on Scale, and turns gaps into briefs and CMS drafts. It runs weekly by default rather than daily, and every paid plan starts with a free trial, no card.

**[See who AI names instead of you, and get the brief to fix it. Start a Mentionova free trial, no card.](https://app.mentionova.com/login?mode=signup&utm_source=blog&utm_medium=content&utm_campaign=otterly-ai-vs-profound&utm_content=close)**

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_Mentionova, https://mentionova.com. Markdown rendering of the page above for AI readers._