There are three common ways to keep tabs on how AI describes you. Each works until it doesn't. Here's an honest look at the trade-offs.
Open ChatGPT now and then, type a few questions, eyeball the answer. Free and immediate.
Breaks when: you need history, multiple engines, competitor tracking, or anything you can show a boss.
A tool that watches one surface — usually ChatGPT or Google's AI Overviews — over time.
Breaks when: your buyers use the other five engines, where you may be invisible and never know.
Your existing SEO suite, tracking keyword positions in the ten blue links on Google.
Breaks when: the buyer never scrolls the links — they take the answer above them.
Evaluating named tools like AirOps, Peec, or Searchable? Bring this table to your demo — these are the rows that separate a real AI-visibility platform from a partial view.
A single-engine tracker can show you winning while you're invisible everywhere else. The same brand often has wildly different visibility across engines — and your buyers don't all use the same one.
If it's one or two, you're buying a keyhole. Insist on the full set your buyers actually use.
Being named is nice; being the linked source is the win. Make sure it tracks both.
You need share of voice — the competitors named in the same answers — not just your own score.
A score with no prioritized plays is a dashboard, not a strategy. Demand the to-do list.
You should be able to tie visibility to pipeline and put it in front of a board with confidence.
Use the ROI calculator to size the upside before you commit to anything.
The fastest way to compare any tool is your own answer. Get the free report and see all six engines at once.
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