# Mentionova > Mentionova tracks how your brand shows up across ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews and Reddit, then tells you exactly how to become the cited answer. It is an AI visibility and generative engine optimization (GEO) platform: one score, six engines, twelve signals, ranked plays. Mentionova is the search-of-record for the AI era. Where rank trackers measure position in Google's blue links, Mentionova measures whether a brand appears *inside* the AI's answer across six engines, and whether it is the source the model cites. Teams use it to find citation gaps, benchmark share of voice against rivals, and ship the content moves that win mentions. No pixel, no install: give a domain and a category's buying questions, and the first visibility report lands in minutes. ## Product - [Product overview](https://mentionova.com/product): The full platform, six engines, twelve tracked signals, the visibility score, and the ranked playbook that moves it. - [AI visibility tracking](https://mentionova.com/product/ai-visibility-tracking): Run buying questions across ChatGPT, Perplexity, Claude, Gemini, Google AI and Reddit on a schedule; log mentions, citations, position and sentiment per run. - [Alerts & drift](https://mentionova.com/product/alerts-and-drift): Run-over-run answer diffing with five drift event types (mention lost/gained, position improved/declined, sentiment shift) and an inbox feed. - [Content optimization](https://mentionova.com/product/ai-content-optimization): Nightly opportunity scoring (0–1) with four recommendation types and pre-drafted briefs; pages scored by AI citations alongside GA4 and Search Console. - [Reddit engagement](https://mentionova.com/product/reddit-engagement): Queue Reddit threads mentioning your space and reply with AI-drafted, human-approved comments; Reddit is the most-cited AI source (~40%). - [Agency reporting](https://mentionova.com/product/agency-ai-reporting): Multi-workspace orgs, white-label shareable reports, role-based access, and a brand-agency marketplace. - [Competitor analysis](https://mentionova.com/product/ai-competitor-analysis): Share of voice versus named rivals on the same prompts, a co-mention overlap matrix, and per-prompt head-to-head across six engines. - [Ask Agent](https://mentionova.com/product/ai-agent): A workspace-aware AI agent that knows your brand, competitors and prompts; runs web and Perplexity research and metrics tools; drafts replies; tracks cost per turn. - [Grids & automations](https://mentionova.com/product/content-workflows): Spreadsheet-style content operations with LLM and Mentionova-native columns (citation check, competitor overlap, Search Console sync), a visual automation builder, and a shared brand-voice profile. - [Marketplace](https://mentionova.com/product/marketplace): An opt-in directory connecting brands and agencies on verified AI visibility metrics, with matching and in-app messaging. - [Pricing](https://mentionova.com/pricing): Plans for brands and agencies, billed monthly or annually (annual saves ~20%). Starter from $99/mo billed annually or $125/mo monthly. Every paid plan starts with a free trial. Exact tiers below. - [Customers](https://mentionova.com/customers): Case studies and outcomes from teams using Mentionova. - [AI Visibility Platform for Brands & Agencies](https://mentionova.com/): Track AI visibility across ChatGPT, Perplexity, Claude, Gemini, Google AI and Reddit. See how your brand shows up, then how to become the cited answer. - [Privacy Policy](https://mentionova.com/privacy): How Mentionova collects, uses, and protects your data, including Google Search Console and Google Analytics data. - [Terms of Service](https://mentionova.com/terms): The terms and conditions that govern your use of Mentionova and its AI visibility platform, including your rights and responsibilities. - [AI Visibility Solutions | Brands & Agencies](https://mentionova.com/solutions): AI visibility for brands that want to be the answer, and for agencies adding it as a high-margin retainer line. One platform, six engines. - [Sitemap, Mentionova](https://mentionova.com/sitemap): Full HTML sitemap of mentionova.com: every product, industry, research, blog, docs and tool page in one place. ## Pricing (exact, current) Billing is monthly or annual; annual billing saves about 20%. Prices below are per month in USD. Every paid plan starts with a free trial. Agency Enterprise is custom-priced. | Lane | Plan | Monthly | Annual (per month) | Prompts | Workspaces | Seats | Engines | |---|---|---|---|---|---|---|---| | Brands | Starter | $125 | $99 | 25 | 1 | 3 | 3 | | Brands | Scale | $400 | $320 | 100 | 1 | 3 | 6 | | Brands | Enterprise | $999 | $799 | 250 | 3 | 3 | 6 | | Agencies | Launch | $250 | $200 | 50 | 3 | 3 | 3 | | Agencies | Growth | $999 | $799 | 200 | 10 | 3 | 6 | | Agencies | Enterprise | Custom | Custom | 600 | 50 | 3 | 6 | Engines tracked: ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini and Reddit (Starter and agency Launch cover ChatGPT, Perplexity and Google). ## About Mentionova is built by [GTM 8020](https://www.gtm8020.com/) ([LinkedIn](https://www.linkedin.com/company/gtm-8020/)), a go-to-market operator group covering SEO, growth, paid, content, RevOps and analytics. ## Research - [Research hub](https://mentionova.com/research): Evidence-based, fully-sourced research on AI search and citation behavior. - [The State of AI Search, 2026](https://mentionova.com/research/state-of-ai-search): How buyers now discover brands through AI answers, with data across six engines. - [How AI Engines Choose What to Cite](https://mentionova.com/research/how-ai-engines-cite): The signals that determine which sources large language models surface and link. - [The GEO Playbook: What Gets You Cited](https://mentionova.com/research/geo-playbook): A Princeton benchmark lifted AI visibility up to 40%, the repeatable moves (statistics, quotations, citations, structure) that earn citations. - [How to Rank on ChatGPT](https://mentionova.com/research/how-to-rank-on-chatgpt): Step-by-step playbook for getting a brand named and cited in ChatGPT's answers, how the model picks sources, the seven moves that earn a mention, and how to track it across engines. - [Perplexity SEO](https://mentionova.com/research/perplexity-seo): How to get cited in Perplexity's answers, how Perplexity picks sources, the seven moves that earn a citation, and how it differs from Google SEO. - [AI Brand Monitoring](https://mentionova.com/research/ai-brand-monitoring): How to track a brand's mentions and citations across ChatGPT, Perplexity, Claude, Gemini and Google AI, what to measure, how it differs from social listening, and how to choose a tool. - [Answer Engine Optimization (AEO)](https://mentionova.com/research/answer-engine-optimization): The complete guide to AEO, what it is, how it differs from SEO and GEO, how answer engines pick sources, and a framework to get cited across every engine. The pillar for the AI-visibility cluster. - [ChatGPT SEO](https://mentionova.com/research/chatgpt-seo): What ChatGPT SEO is, whether traditional SEO works on ChatGPT, how it differs from Google SEO, and how to optimize and measure your brand's presence in ChatGPT answers. - [LLM SEO](https://mentionova.com/research/llm-seo): How to optimize for large language models, what ChatGPT, Claude and Gemini read, how each sources its answers, how to optimize, and how to measure LLM visibility. - [The Best AI SEO & Visibility Tools](https://mentionova.com/research/ai-seo-tools): A 2026 comparison of the leading AI visibility tools (Mentionova, Profound, Peec AI, Otterly.AI, Scrunch AI, Semrush AI Toolkit), what each tracks, who each is best for, and how to choose. - [Why Reddit Runs the AI Answer](https://mentionova.com/research/why-reddit-runs-the-ai-answer): Reddit is the most-cited domain in AI (~40% of citations), why the models trust it (licensing deals, Q&A format, first-hand experience), what kind of thread actually gets cited, and the counter-cases (volatility, cited≠recommended, manipulation backfires). - [The Six-Engine Divergence Index](https://mentionova.com/research/six-engine-divergence-index): How far apart the AI engines land on the same prompt, engines share just ~11% of cited sources (118K answers); brand-list overlap 36–55% vs source overlap 16–59%; why ChatGPT's commercial picks correlate −0.98 with Google; and what divergence means for measuring AI visibility. - [Comparison Pages in the AI Era](https://mentionova.com/research/comparison-pages-ai-era): Comparison content is the highest-cited format on ChatGPT (95% citation rate) and earns ~32.5% of AI citations, why engines favor "X vs Y" pages, how to structure one they'll quote, and why owned comparison pages are discounted vs third-party (7.6% vs 34%). - [30 AI Search Statistics for 2026: How Buyers Find Brands](https://mentionova.com/research/ai-search-statistics): Thirty cited AI search statistics for 2026: ChatGPT's 800M+ weekly users, the zero-click majority, AI Overview click loss, and surging AI referral traffic. - [28 Generative Engine Optimization (GEO) Statistics 2026](https://mentionova.com/research/geo-statistics): Twenty-eight cited GEO statistics on what gets content cited by AI: Princeton study's per-method lifts, answer capsules, page length, and off-page signals. - [26 AI Citation Statistics: How AI Engines Pick Sources](https://mentionova.com/research/ai-citation-statistics): Twenty-six cited statistics on how AI engines choose sources: Reddit's citation share, how little engines overlap, and how fast citations change. - [30 ChatGPT Statistics Every Marketer Should Know (2026)](https://mentionova.com/research/chatgpt-statistics): Thirty cited ChatGPT statistics for 2026: 900M weekly users, $10B revenue, the fastest app ever to 1B downloads, and how much traffic it sends the web. ## Tools & Interactive - [AI Visibility Diagnostic](https://mentionova.com/flagship/ai-visibility-diagnostic): The flagship diagnostic: where your brand stands across the six AI engines. - [AI Readiness Assessment](https://mentionova.com/assessments/ai-readiness): A self-check on how prepared your brand is to win AI answer share. - [AI Visibility vs Traditional SEO](https://mentionova.com/comparisons/ai-vs-seo): Why AI answer visibility is a different game from search ranking. - [Agency Expansion](https://mentionova.com/calculators/agency-expansion): Calculate the revenue opportunity of adding AI visibility services to your agency. - [AI Search Shift Forecaster](https://mentionova.com/calculators/ai-search-shift): Model how the shift from traditional search to AI search impacts your traffic and leads. - [Competitor Citation Gap](https://mentionova.com/calculators/citation-gap): Measure the gap between your current AI citation rate and your competitors. - [Visibility Content Planner](https://mentionova.com/calculators/content-planner): Plan your AI-optimized content calendar. - [Cost of Being Un-cited](https://mentionova.com/calculators/cost-of-uncited): Calculate the revenue you lose when AI engines do not cite your brand. - [Reddit Engagement Value](https://mentionova.com/calculators/reddit-value): Estimate the value of Reddit mentions for AI visibility. - [AI Visibility ROI](https://mentionova.com/calculators/visibility-roi): Calculate the ROI of improving your AI visibility. ## Blog - [Blog](https://mentionova.com/blog): The AI visibility playbook — tactics, breakdowns, teardowns, and sourced data. ### Tool comparisons & alternatives - [AirOps Alternatives for AI Visibility Tracking and Workflows (2026)](https://mentionova.com/blog/airops-alternatives): The best AirOps alternatives in 2026 for AI visibility tracking and content workflows, compared on… - [Top Athena Alternatives for AI Visibility Monitoring (2026)](https://mentionova.com/blog/athena-alternatives): The best Athena alternatives in 2026, compared on engine coverage, pricing, content workflows, and… - [Bluefish AI Alternatives in 2026: 10 Platforms That Track AI Visibility Without Enterprise Pricing](https://mentionova.com/blog/bluefish-ai-alternatives): The best Bluefish AI alternatives in 2026, compared on engine coverage, pricing, content workflows,… - [Brandlight Alternatives in 2026: 10 Tools Compared for AI Visibility](https://mentionova.com/blog/brandlight-alternatives): Best Brandlight alternatives in 2026 compared on engine coverage, content workflows, pricing, and… - [Evertune Alternatives: 11 AI Visibility Monitoring Platforms Compared (2026)](https://mentionova.com/blog/evertune-alternatives): Best Evertune alternatives in 2026 compared on engine coverage, self-serve pricing, content… - [Goodie AI Alternatives: 9 AI Visibility Tools Worth Evaluating in 2026](https://mentionova.com/blog/goodie-ai-alternatives): The best Goodie AI alternatives in 2026, compared on engine coverage, pricing, content workflows,… - [Top Knowatoa Alternatives for AI Visibility Monitoring in 2026](https://mentionova.com/blog/knowatoa-alternatives): The best Knowatoa alternatives in 2026, compared on engine coverage, pricing, content production,… - [Otterly.ai Alternatives for AI Visibility Monitoring in 2026](https://mentionova.com/blog/otterly-ai-alternatives): The best Otterly.ai alternatives in 2026, compared on engine coverage, pricing, content production,… - [Peec.ai Alternatives in 2026: The Best AI Visibility Platforms Compared](https://mentionova.com/blog/peec-ai-alternatives): The best Peec.ai alternatives in 2026, compared on engine coverage, pricing, content production,… - [Profound Alternatives in 2026: 9 AI Visibility Platforms Compared](https://mentionova.com/blog/profound-alternatives): The 9 best Profound alternatives in 2026, compared on engine coverage, pricing, content production,… - [Rankscale Alternatives in 2026: The Best AI Visibility Platforms Compared](https://mentionova.com/blog/rankscale-alternatives): The best Rankscale alternatives in 2026, compared on engine coverage, pricing, content workflows,… - [Top Scrunch AI Alternatives for AI Visibility Monitoring (2026)](https://mentionova.com/blog/scrunch-ai-alternatives): The best Scrunch AI alternatives in 2026, compared on engine coverage, pricing, content workflows,… - [Trakkr Alternatives for AI Visibility Monitoring in 2026](https://mentionova.com/blog/trakkr-alternatives): Best Trakkr alternatives in 2026 compared on engine coverage, content workflows, Reddit engagement,… - [8 Best Generative AI Brand Monitoring Tools for Agencies (2026)](https://mentionova.com/blog/ai-brand-monitoring-tools): The 8 best generative AI brand monitoring tools for agencies, compared on engine coverage, pricing,… - [8 Best AI Visibility Monitoring Platforms for B2B SaaS](https://mentionova.com/blog/ai-visibility-platforms): Compare 8 AI answer engine visibility monitoring platforms for B2B SaaS brands in 2026. - [Best Platforms to Track Brand Visibility Across AI Answer Engines](https://mentionova.com/blog/ai-visibility-tracking-platforms): The best platforms to track brand visibility across multiple AI answer engines, covering ChatGPT,… - [8 Best AEO Tools in 2026: Ranked and Reviewed](https://mentionova.com/blog/best-aeo-tools): The 8 best AEO tools in 2026 ranked and reviewed. - [Best AI Visibility Tools in 2026: 8 Platforms Compared](https://mentionova.com/blog/best-ai-visibility-tools): The 8 best AI visibility tools in 2026 compared on engine coverage, pricing, content workflows, and… - [8 Best AI Visibility Tools for B2B SaaS in 2026](https://mentionova.com/blog/ai-visibility-tools-b2b-saas): The 8 best AI visibility tools for B2B SaaS compared on engine coverage, refresh cadence, content production, and pricing across ChatGPT, Perplexity, Claude, Gemini, and Reddit. - [8 Best AI Visibility Tools for Ecommerce Brands in 2026](https://mentionova.com/blog/ai-visibility-tools-ecommerce): The 8 best AI visibility tools for ecommerce brands compared on engine coverage, Reddit citation tracking, content production, and pricing across ChatGPT, Perplexity, and Gemini. - [8 Best AI Visibility Tools for Marketing Agencies in 2026](https://mentionova.com/blog/ai-visibility-tools-agencies): The 8 best AI visibility tools for marketing agencies compared on white-label reporting, multi-client workspaces, engine coverage, and pricing for retainer delivery. - [8 Best AI Visibility Tools for Fintech in 2026](https://mentionova.com/blog/ai-visibility-tools-fintech): The 8 best AI visibility tools for fintech compared on engine coverage, refresh cadence, compliance alignment, and pricing across ChatGPT, Perplexity, Claude, and Reddit. - [8 Best AI Visibility Tools for Healthcare in 2026](https://mentionova.com/blog/ai-visibility-tools-healthcare): The 8 best AI visibility tools for healthcare compared on engine coverage, HIPAA alignment, brand monitoring, and AI governance for hospitals, health plans, and digital health. - [8 Best AI Visibility Tools for DTC Brands in 2026](https://mentionova.com/blog/ai-visibility-tools-dtc): The 8 best AI visibility tools for DTC brands compared on engine coverage, Reddit citation tracking, content workflows, and pricing across ChatGPT, Perplexity, and Gemini. - [8 Best AI Visibility Tools for Legal & Law Firms in 2026](https://mentionova.com/blog/ai-visibility-tools-law-firms): The 8 best AI visibility tools for law firms in 2026 compared on engine coverage, legal buyer prompts, UK compliance options, and content production. - [Best AI Visibility Tools for Cybersecurity Companies](https://mentionova.com/blog/ai-visibility-tools-cybersecurity): The best AI visibility tools for cybersecurity companies compared on engine coverage, domain-specific prompts, Reddit citation intelligence, and pricing. - [8 Best AI Visibility Tools for Financial Services in 2026](https://mentionova.com/blog/ai-visibility-tools-financial-services): The 8 best AI visibility tools for financial services compared on engine coverage, compliance auditability, fact-check monitoring, and content production. - [8 Best AI Visibility Tools for Travel Brands in 2026](https://mentionova.com/blog/ai-visibility-tools-travel): The 8 best AI visibility tools for travel brands compared on engine coverage, travel-specific prompts, Reddit citation intelligence, and multi-property support. ### Reddit reviews - [AirOps Reviews Reddit: What Users Actually Say (And What's Missing)](https://mentionova.com/blog/airops-reviews-reddit): What Reddit users actually say about AirOps for AI visibility, content production, and pricing. - [Peec.ai Reddit Reviews: What Users Actually Say (And What's Missing)](https://mentionova.com/blog/peec-ai-reviews-reddit): What Reddit users actually say about Peec.ai for AI visibility monitoring, pricing, and actionable… - [Profound Reviews Reddit: What Users Actually Say (And What's Missing)](https://mentionova.com/blog/profound-reviews-reddit): What reviewers actually say about Profound for AI visibility tracking, pricing, agency support, and… - [Scrunch AI Reddit Reviews: What Users Actually Say (And What's Missing)](https://mentionova.com/blog/scrunch-ai-reviews-reddit): What Reddit users actually say about Scrunch AI for AI visibility, pricing, and content workflows. ### AI search & GEO statistics - [20 Answer Engine Optimization Statistics That Actually Have Sources in 2026](https://mentionova.com/blog/aeo-marketing-statistics): 20 sourced AEO statistics for 2026: adoption rates, content performance, source diversity,… - [25 AI Answer Sources Statistics in 2026](https://mentionova.com/blog/ai-answer-sources-statistics): 25 sourced statistics on AI answer accuracy, citations, source selection, and trust in 2026. - [12 AI Overviews CTR Statistics That Rewrite the Rules on Organic Traffic in 2026](https://mentionova.com/blog/ai-overviews-ctr-statistics): 12 sourced AI Overviews CTR statistics for 2026: position-one click decline, informational query… - [25 AI for Product Research Statistics in 2026](https://mentionova.com/blog/ai-product-research-statistics): 25 sourced statistics on AI adoption in product research in 2026. - [25 AI Search Adoption Statistics That Matter in 2026](https://mentionova.com/blog/ai-search-adoption-statistics): 25 sourced AI search adoption statistics for 2026: market volume, user behavior, enterprise… - [25 AI Search Statistics That Define the Market in 2026](https://mentionova.com/blog/ai-search-engine-statistics): 25 sourced AI search statistics for 2026: market size, user adoption, enterprise deployment,… - [23 AI Search Statistics That Redefine the Marketing Funnel in 2026](https://mentionova.com/blog/ai-search-marketing-statistics): 23 sourced AI search statistics for 2026: adoption rates, zero-click impact, user behavior shifts,… - [25 AI Visibility and Share of Voice Statistics in 2026](https://mentionova.com/blog/ai-visibility-statistics): 25 sourced AI visibility statistics for 2026: mention rates, share of voice benchmarks, citation… - [25 AI Search vs Traditional Search Statistics in 2026](https://mentionova.com/blog/ai-vs-traditional-search-statistics): 25 sourced statistics comparing AI search and traditional search in 2026: accuracy, engagement,… - [25 GEO Statistics That Matter in 2026](https://mentionova.com/blog/geo-marketing-statistics): 25 sourced generative engine optimization statistics for 2026: adoption growth, content tactics… - [25 Google AI Overviews Statistics That Redefine Search in 2026](https://mentionova.com/blog/google-ai-overview-statistics): 25 sourced Google AI Overviews statistics for 2026: scale, query prevalence, click impact, citation… - [25 LLM Citation Statistics: What the Data Shows](https://mentionova.com/blog/llm-citation-statistics): 25 sourced LLM citation statistics for 2026: hallucination rates, accuracy benchmarks, verification… - [25 Organic Traffic Decline Statistics: AI Search Impact in 2026](https://mentionova.com/blog/organic-traffic-decline-statistics): 25 sourced statistics on organic traffic decline from AI search in 2026. - [25 Perplexity AI Statistics That Define AI Search](https://mentionova.com/blog/perplexity-statistics): 25 sourced Perplexity AI statistics for 2026: user growth to 100M MAUs, 780M monthly queries,… - [17 X (Twitter) AI Brand Mention Statistics That Matter](https://mentionova.com/blog/x-ai-mention-statistics): 17 verified X AI brand mention statistics for 2026: AI content volume, discovery funnels, Grok data… - [25 Zero-Click Search Statistics That Redefine Search Strategy in 2026](https://mentionova.com/blog/zero-click-search-statistics): 25 sourced zero-click search statistics for 2026: global click rates, AI Overview impact, mobile vs… - [25 AI Recommendation Statistics: Why Brands Must Compete in AI Answers (2026)](https://mentionova.com/blog/ai-recommendation-statistics): 25 sourced AI recommendation statistics covering adoption, consumer trust, mention rates, purchase impact, and revenue effects of AI-generated brand recommendations. - [23 AI Brand Discovery Statistics That Marketers Need in 2026](https://mentionova.com/blog/ai-brand-discovery-statistics): 23 sourced AI brand discovery statistics covering AI search adoption, consumer shopping behavior, visibility signals, personalization impact, and discovery trends. ### SEO/GEO strategy teardowns - [Airtable's SEO and GEO Strategy Breakdown](https://mentionova.com/blog/airtable-seo-geo-strategy): How Airtable built 495K monthly organic visitors through programmatic SEO, template-driven… - [Canva's SEO and GEO Strategy Breakdown](https://mentionova.com/blog/canva-seo-geo-strategy): How Canva built 270M monthly organic visits through programmatic SEO, template pages, and… - [Figma's AEO and GEO Strategy Breakdown](https://mentionova.com/blog/figma-seo-geo-strategy): How Figma built 9.9M monthly organic visits through community-led content, templates, and UGC… - [Grammarly's AEO and GEO Strategy Breakdown](https://mentionova.com/blog/grammarly-seo-geo-strategy): How Grammarly built 27M monthly organic visits through pain-point SEO, grammar guides, and free… - [Loom's SEO and GEO Strategy Breakdown](https://mentionova.com/blog/loom-seo-geo-strategy): How Loom built $1.53M in monthly traffic value through category-first SEO, viral distribution, and… - [Notion's SEO and GEO Strategy Breakdown](https://mentionova.com/blog/notion-seo-geo-strategy): How Notion built organic dominance through product-led SEO, engineering-backed localization, and… - [Ramp's AEO and GEO Strategy Breakdown](https://mentionova.com/blog/ramp-seo-geo-strategy): How Ramp built dual SEO and AI visibility through bottom-funnel content, utility tools, and finance… - [Salesforce's SEO and GEO Strategy Breakdown](https://mentionova.com/blog/salesforce-seo-geo-strategy): How Salesforce built 4.5M+ monthly organic visits through Trailhead, AppExchange, developer docs,… - [Shopify's SEO and GEO Strategy Breakdown](https://mentionova.com/blog/shopify-seo-geo-strategy): How Shopify built organic dominance through three-click hierarchy, hub-and-spoke clusters, and… - [Slack's SEO and GEO Strategy Breakdown](https://mentionova.com/blog/slack-seo-geo-strategy): How Slack built $10.53M in monthly traffic value through product-led content architecture,… - [Stripe's SEO and GEO Strategy Breakdown](https://mentionova.com/blog/stripe-seo-geo-strategy): How Stripe built organic dominance through intent-based architecture, one-market localization, and… - [Zapier's SEO and GEO Strategy Breakdown](https://mentionova.com/blog/zapier-seo-geo-strategy): How Zapier built 6M+ monthly organic visits through programmatic SEO, three-tier page architecture,… - [Bill.com's Organic Growth Strategy: SEO, GEO & AEO Teardown](https://mentionova.com/blog/bill-com-organic-growth-seo-geo-aeo): A data-led teardown of Bill.com's organic and AI search strategy: 67,963 keywords, share of voice… - [Brex's Organic Growth Strategy: SEO, GEO & AEO Teardown](https://mentionova.com/blog/brex-organic-growth-seo-geo-aeo): A data-led teardown of Brex's organic and AI search strategy: 28,726 keywords, share of voice vs… - [Expensify's Organic Growth Strategy: SEO, GEO & AEO Teardown](https://mentionova.com/blog/expensify-organic-growth-seo-geo-aeo): A data-led teardown of Expensify's organic and AI search strategy: 10,409 keywords, share of voice… - [Navan's Organic Growth Strategy: SEO, GEO & AEO Teardown](https://mentionova.com/blog/navan-organic-growth-seo-geo-aeo): A data-led teardown of Navan's organic and AI search strategy: 14,453 keywords, share of voice vs… - [Ramp's Organic Growth Strategy: SEO, GEO & AEO Teardown](https://mentionova.com/blog/ramp-organic-growth-seo-geo-aeo): A data-led teardown of how Ramp turned 67,109 organic keywords into AI-answer dominance. ## Industry guides - [Industry guides hub](https://mentionova.com/industries): SEO, GEO and AEO playbooks for 40 industries, how each vertical ranks in Google and gets cited by AI engines. - [Healthcare SEO, GEO & AEO](https://mentionova.com/industries/healthcare-seo-geo-aeo): Patients now start with an AI answer as often as a search box. - [Medical Practices SEO, GEO & AEO](https://mentionova.com/industries/medical-practice-seo-geo-aeo): Patients now open with an AI answer as often as a search box. - [Dental Practices SEO, GEO & AEO](https://mentionova.com/industries/dental-seo-geo-aeo): Patients now open with an AI answer as often as a search box. - [Doctors & Physicians SEO, GEO & AEO](https://mentionova.com/industries/seo-for-doctors-geo-aeo): Patients now open with an AI answer as often as a search box. - [Chiropractors SEO, GEO & AEO](https://mentionova.com/industries/chiropractor-seo-geo-aeo): Patients now open with an AI answer as often as a search box. - [Med Spas SEO, GEO & AEO](https://mentionova.com/industries/medspa-seo-geo-aeo): Prospective clients now open with an AI answer as often as a search box. - [Mental Health & Therapists SEO, GEO & AEO](https://mentionova.com/industries/mental-health-seo-geo-aeo): Clients now open with an AI answer as often as a search box. - [Veterinary SEO, GEO & AEO](https://mentionova.com/industries/veterinary-seo-geo-aeo): Pet owners now ask an AI chatbot before they call a clinic. - [Fitness & Gyms SEO, GEO & AEO](https://mentionova.com/industries/fitness-gym-seo-geo-aeo): People now ask an AI assistant for the best gym or studio near them and act on the answer. - [Law Firms SEO, GEO & AEO](https://mentionova.com/industries/law-firm-seo-geo-aeo): Prospective clients now describe their legal problem to an AI before they ever call a firm. - [Personal Injury Lawyers SEO, GEO & AEO](https://mentionova.com/industries/personal-injury-lawyer-seo-geo-aeo): After an accident, injured people now ask an AI what to do before they call a lawyer. - [Family Law SEO, GEO & AEO](https://mentionova.com/industries/family-law-seo-geo-aeo): People facing divorce or a custody dispute now ask an AI about their options before they call a lawyer. - [Immigration Law SEO, GEO & AEO](https://mentionova.com/industries/immigration-law-seo-geo-aeo): People navigating visas and green cards now ask an AI how the process works before they call a lawyer. - [Fintech SEO, GEO & AEO](https://mentionova.com/industries/fintech-seo-geo-aeo): Buyers now ask an AI to compare financial products before they ever visit a fintech site. - [Financial Advisors SEO, GEO & AEO](https://mentionova.com/industries/financial-advisor-seo-geo-aeo): Prospects now vet an advisor through an AI answer before they ever book a call. - [Accountants & CPAs SEO, GEO & AEO](https://mentionova.com/industries/accountant-seo-geo-aeo): Businesses and taxpayers now ask an AI which accountant to trust before they call. - [Insurance SEO, GEO & AEO](https://mentionova.com/industries/insurance-seo-geo-aeo): Shoppers now compare coverage through an AI answer before they request a quote. - [Mortgage Brokers SEO, GEO & AEO](https://mentionova.com/industries/mortgage-broker-seo-geo-aeo): Borrowers now research rates and loan options through an AI answer before they apply. - [Contractors SEO, GEO & AEO](https://mentionova.com/industries/contractor-seo-geo-aeo): Homeowners now ask an AI who to hire before they call three contractors. - [HVAC SEO, GEO & AEO](https://mentionova.com/industries/hvac-seo-geo-aeo): When the heat goes out, homeowners ask an AI who to call before they scroll Google. - [Plumbers SEO, GEO & AEO](https://mentionova.com/industries/plumber-seo-geo-aeo): When a pipe bursts, people ask an AI assistant or type "plumber near me" before they ever scroll. - [Roofers SEO, GEO & AEO](https://mentionova.com/industries/roofer-seo-geo-aeo): Roofing is a high-ticket, local, trust-heavy purchase, and after a storm homeowners now ask an AI assistant who to call. - [Electricians SEO, GEO & AEO](https://mentionova.com/industries/electrician-seo-geo-aeo): Electrical work is a local, safety-critical, licensed trade, and homeowners now ask an AI assistant who to call. - [Landscapers SEO, GEO & AEO](https://mentionova.com/industries/landscaper-seo-geo-aeo): Landscaping is a local, visual, seasonal business, and homeowners now ask an AI assistant who to hire. - [Pest Control SEO, GEO & AEO](https://mentionova.com/industries/pest-control-seo-geo-aeo): Pest control is a local, urgent, often recurring service, and homeowners now ask an AI assistant who to call. - [SaaS SEO, GEO & AEO](https://mentionova.com/industries/saas-seo-geo-aeo): B2B software buyers now ask an AI assistant which tool to use and which alternatives to consider. - [Startups SEO, GEO & AEO](https://mentionova.com/industries/startup-seo-geo-aeo): A young startup has no domain authority, but it can still get named by AI. - [B2B SEO, GEO & AEO](https://mentionova.com/industries/b2b-seo-geo-aeo): The B2B buying committee now researches you through AI answers long before a demo. - [Tech Companies SEO, GEO & AEO](https://mentionova.com/industries/tech-company-seo-geo-aeo): Developers now ask an AI assistant which tool to use before they read your docs. - [Consultants SEO, GEO & AEO](https://mentionova.com/industries/consultant-seo-geo-aeo): Buyers now ask an AI assistant "who's the expert on this?" before they ask a colleague. - [Staffing & Recruiting SEO, GEO & AEO](https://mentionova.com/industries/staffing-recruiting-seo-geo-aeo): Employers and job seekers now both ask an AI assistant which staffing firm to use. - [Ecommerce SEO, GEO & AEO](https://mentionova.com/industries/ecommerce-seo-geo-aeo): Shoppers now ask an AI assistant what to buy before they open a store. - [Restaurants SEO, GEO & AEO](https://mentionova.com/industries/restaurant-seo-geo-aeo): Diners now start with an AI answer as often as a search box. - [Auto Dealerships SEO, GEO & AEO](https://mentionova.com/industries/auto-dealership-seo-geo-aeo): Car shoppers now start with an AI answer as often as a search box. - [Travel & Hospitality SEO, GEO & AEO](https://mentionova.com/industries/travel-hospitality-seo-geo-aeo): Travelers now ask an AI assistant to plan the trip before they ever open a booking site. - [Real Estate SEO, GEO & AEO](https://mentionova.com/industries/real-estate-seo-geo-aeo): Buyers now ask an AI assistant about a neighborhood before they call an agent. - [Property Management SEO, GEO & AEO](https://mentionova.com/industries/property-management-seo-geo-aeo): Owners and tenants now ask an AI assistant before they call a property manager. - [Manufacturing SEO, GEO & AEO](https://mentionova.com/industries/manufacturing-seo-geo-aeo): Engineers and buyers now start with an AI answer as often as a search box. - [Nonprofits SEO, GEO & AEO](https://mentionova.com/industries/nonprofit-seo-geo-aeo): Donors and beneficiaries now start with an AI answer as often as a search box. - [Education & EdTech SEO, GEO & AEO](https://mentionova.com/industries/education-seo-geo-aeo): Parents and students now start with an AI answer as often as a search box. ### SaaS & tech verticals - [B2B SaaS SEO, GEO & AEO](https://mentionova.com/industries/b2b-saas-seo-geo-aeo): Buying committees now vet software through an AI answer before they ever hit your site. - [AI Companies SEO, GEO & AEO](https://mentionova.com/industries/ai-companies-seo-geo-aeo): AI companies are judged by AI engines. - [PropTech SEO, GEO & AEO](https://mentionova.com/industries/proptech-seo-geo-aeo): Brokerages and property owners now vet software through an AI answer before a sales call. - [HealthTech SEO, GEO & AEO](https://mentionova.com/industries/healthtech-seo-geo-aeo): Providers and payers vet digital health through an AI answer before a procurement call. - [MarTech SEO, GEO & AEO](https://mentionova.com/industries/martech-seo-geo-aeo): Marketers vet their own tools through an AI answer before a demo. - [Cybersecurity SEO, GEO & AEO](https://mentionova.com/industries/cybersecurity-seo-geo-aeo): CISOs and security teams vet vendors through an AI answer before a briefing. - [Developer Tools SEO, GEO & AEO](https://mentionova.com/industries/developer-tools-seo-geo-aeo): Developers ask an AI assistant before they read a landing page. - [HR Tech SEO, GEO & AEO](https://mentionova.com/industries/hr-tech-seo-geo-aeo): People-ops buyers now shortlist HR software with an AI assistant. - [Legal Tech SEO, GEO & AEO](https://mentionova.com/industries/legaltech-seo-geo-aeo): Law firms and legal-ops teams now research software with an AI assistant. - [InsurTech SEO, GEO & AEO](https://mentionova.com/industries/insurtech-seo-geo-aeo): Carriers, brokers and policyholders now start with an AI answer. - [Web3 & Crypto SEO, GEO & AEO](https://mentionova.com/industries/web3-crypto-seo-geo-aeo): Crypto buyers ask an AI assistant before they trust a protocol. - [Climate Tech SEO, GEO & AEO](https://mentionova.com/industries/climate-tech-seo-geo-aeo): Buyers, investors and policymakers now research climate solutions with an AI assistant. ## SEO, GEO & AEO by industry Discipline-specific guides for each industry: how to rank in Google (SEO), get cited by AI answer engines (GEO), and win the direct answer (AEO). ### Healthcare & wellness - Healthcare: [SEO](https://mentionova.com/healthcare-seo) · [GEO](https://mentionova.com/healthcare-geo) · [AEO](https://mentionova.com/healthcare-aeo) - Medical Practices: [SEO](https://mentionova.com/medical-practice-seo) · [GEO](https://mentionova.com/medical-practice-geo) · [AEO](https://mentionova.com/medical-practice-aeo) - Dental Practices: [SEO](https://mentionova.com/dental-seo) · [GEO](https://mentionova.com/dental-geo) · [AEO](https://mentionova.com/dental-aeo) - Doctors & Physicians: [SEO](https://mentionova.com/doctors-seo) · [GEO](https://mentionova.com/doctors-geo) · [AEO](https://mentionova.com/doctors-aeo) - Chiropractors: [SEO](https://mentionova.com/chiropractor-seo) · [GEO](https://mentionova.com/chiropractor-geo) · [AEO](https://mentionova.com/chiropractor-aeo) - Med Spas: [SEO](https://mentionova.com/medspa-seo) · [GEO](https://mentionova.com/medspa-geo) · [AEO](https://mentionova.com/medspa-aeo) - Mental Health & Therapists: [SEO](https://mentionova.com/mental-health-seo) · [GEO](https://mentionova.com/mental-health-geo) · [AEO](https://mentionova.com/mental-health-aeo) - Veterinary: [SEO](https://mentionova.com/veterinary-seo) · [GEO](https://mentionova.com/veterinary-geo) · [AEO](https://mentionova.com/veterinary-aeo) - Fitness & Gyms: [SEO](https://mentionova.com/fitness-gym-seo) · [GEO](https://mentionova.com/fitness-gym-geo) · [AEO](https://mentionova.com/fitness-gym-aeo) ### Legal - Law Firms: [SEO](https://mentionova.com/law-firm-seo) · [GEO](https://mentionova.com/law-firm-geo) · [AEO](https://mentionova.com/law-firm-aeo) - Personal Injury Lawyers: [SEO](https://mentionova.com/personal-injury-lawyer-seo) · [GEO](https://mentionova.com/personal-injury-lawyer-geo) · [AEO](https://mentionova.com/personal-injury-lawyer-aeo) - Family Law: [SEO](https://mentionova.com/family-law-seo) · [GEO](https://mentionova.com/family-law-geo) · [AEO](https://mentionova.com/family-law-aeo) - Immigration Law: [SEO](https://mentionova.com/immigration-law-seo) · [GEO](https://mentionova.com/immigration-law-geo) · [AEO](https://mentionova.com/immigration-law-aeo) ### Finance - Fintech: [SEO](https://mentionova.com/fintech-seo) · [GEO](https://mentionova.com/fintech-geo) · [AEO](https://mentionova.com/fintech-aeo) - Financial Advisors: [SEO](https://mentionova.com/financial-advisor-seo) · [GEO](https://mentionova.com/financial-advisor-geo) · [AEO](https://mentionova.com/financial-advisor-aeo) - Accountants & CPAs: [SEO](https://mentionova.com/accountant-seo) · [GEO](https://mentionova.com/accountant-geo) · [AEO](https://mentionova.com/accountant-aeo) - Insurance: [SEO](https://mentionova.com/insurance-seo) · [GEO](https://mentionova.com/insurance-geo) · [AEO](https://mentionova.com/insurance-aeo) - Mortgage Brokers: [SEO](https://mentionova.com/mortgage-broker-seo) · [GEO](https://mentionova.com/mortgage-broker-geo) · [AEO](https://mentionova.com/mortgage-broker-aeo) ### Home services - Contractors: [SEO](https://mentionova.com/contractor-seo) · [GEO](https://mentionova.com/contractor-geo) · [AEO](https://mentionova.com/contractor-aeo) - HVAC: [SEO](https://mentionova.com/hvac-seo) · [GEO](https://mentionova.com/hvac-geo) · [AEO](https://mentionova.com/hvac-aeo) - Plumbers: [SEO](https://mentionova.com/plumber-seo) · [GEO](https://mentionova.com/plumber-geo) · [AEO](https://mentionova.com/plumber-aeo) - Roofers: [SEO](https://mentionova.com/roofer-seo) · [GEO](https://mentionova.com/roofer-geo) · [AEO](https://mentionova.com/roofer-aeo) - Electricians: [SEO](https://mentionova.com/electrician-seo) · [GEO](https://mentionova.com/electrician-geo) · [AEO](https://mentionova.com/electrician-aeo) - Landscapers: [SEO](https://mentionova.com/landscaper-seo) · [GEO](https://mentionova.com/landscaper-geo) · [AEO](https://mentionova.com/landscaper-aeo) - Pest Control: [SEO](https://mentionova.com/pest-control-seo) · [GEO](https://mentionova.com/pest-control-geo) · [AEO](https://mentionova.com/pest-control-aeo) ### Tech & B2B - SaaS: [SEO](https://mentionova.com/saas-seo) · [GEO](https://mentionova.com/saas-geo) · [AEO](https://mentionova.com/saas-aeo) - Startups: [SEO](https://mentionova.com/startup-seo) · [GEO](https://mentionova.com/startup-geo) · [AEO](https://mentionova.com/startup-aeo) - B2B: [SEO](https://mentionova.com/b2b-seo) · [GEO](https://mentionova.com/b2b-geo) · [AEO](https://mentionova.com/b2b-aeo) - Tech Companies: [SEO](https://mentionova.com/tech-company-seo) · [GEO](https://mentionova.com/tech-company-geo) · [AEO](https://mentionova.com/tech-company-aeo) - Consultants: [SEO](https://mentionova.com/consultant-seo) · [GEO](https://mentionova.com/consultant-geo) · [AEO](https://mentionova.com/consultant-aeo) - Staffing & Recruiting: [SEO](https://mentionova.com/staffing-recruiting-seo) · [GEO](https://mentionova.com/staffing-recruiting-geo) · [AEO](https://mentionova.com/staffing-recruiting-aeo) ### SaaS & tech verticals - B2B SaaS: [SEO](https://mentionova.com/b2b-saas-seo) · [GEO](https://mentionova.com/b2b-saas-geo) · [AEO](https://mentionova.com/b2b-saas-aeo) - AI Companies: [SEO](https://mentionova.com/ai-companies-seo) · [GEO](https://mentionova.com/ai-companies-geo) · [AEO](https://mentionova.com/ai-companies-aeo) - PropTech: [SEO](https://mentionova.com/proptech-seo) · [GEO](https://mentionova.com/proptech-geo) · [AEO](https://mentionova.com/proptech-aeo) - HealthTech: [SEO](https://mentionova.com/healthtech-seo) · [GEO](https://mentionova.com/healthtech-geo) · [AEO](https://mentionova.com/healthtech-aeo) - MarTech: [SEO](https://mentionova.com/martech-seo) · [GEO](https://mentionova.com/martech-geo) · [AEO](https://mentionova.com/martech-aeo) - Cybersecurity: [SEO](https://mentionova.com/cybersecurity-seo) · [GEO](https://mentionova.com/cybersecurity-geo) · [AEO](https://mentionova.com/cybersecurity-aeo) - Developer Tools: [SEO](https://mentionova.com/developer-tools-seo) · [GEO](https://mentionova.com/developer-tools-geo) · [AEO](https://mentionova.com/developer-tools-aeo) - HR Tech: [SEO](https://mentionova.com/hr-tech-seo) · [GEO](https://mentionova.com/hr-tech-geo) · [AEO](https://mentionova.com/hr-tech-aeo) - Legal Tech: [SEO](https://mentionova.com/legaltech-seo) · [GEO](https://mentionova.com/legaltech-geo) · [AEO](https://mentionova.com/legaltech-aeo) - InsurTech: [SEO](https://mentionova.com/insurtech-seo) · [GEO](https://mentionova.com/insurtech-geo) · [AEO](https://mentionova.com/insurtech-aeo) - Web3 & Crypto: [SEO](https://mentionova.com/web3-crypto-seo) · [GEO](https://mentionova.com/web3-crypto-geo) · [AEO](https://mentionova.com/web3-crypto-aeo) - Climate Tech: [SEO](https://mentionova.com/climate-tech-seo) · [GEO](https://mentionova.com/climate-tech-geo) · [AEO](https://mentionova.com/climate-tech-aeo) ### Retail & local - Ecommerce: [SEO](https://mentionova.com/ecommerce-seo) · [GEO](https://mentionova.com/ecommerce-geo) · [AEO](https://mentionova.com/ecommerce-aeo) - Restaurants: [SEO](https://mentionova.com/restaurant-seo) · [GEO](https://mentionova.com/restaurant-geo) · [AEO](https://mentionova.com/restaurant-aeo) - Auto Dealerships: [SEO](https://mentionova.com/auto-dealership-seo) · [GEO](https://mentionova.com/auto-dealership-geo) · [AEO](https://mentionova.com/auto-dealership-aeo) - Travel & Hospitality: [SEO](https://mentionova.com/travel-hospitality-seo) · [GEO](https://mentionova.com/travel-hospitality-geo) · [AEO](https://mentionova.com/travel-hospitality-aeo) ### Real estate & property - Real Estate: [SEO](https://mentionova.com/real-estate-seo) · [GEO](https://mentionova.com/real-estate-geo) · [AEO](https://mentionova.com/real-estate-aeo) - Property Management: [SEO](https://mentionova.com/property-management-seo) · [GEO](https://mentionova.com/property-management-geo) · [AEO](https://mentionova.com/property-management-aeo) ### Other industries - Manufacturing: [SEO](https://mentionova.com/manufacturing-seo) · [GEO](https://mentionova.com/manufacturing-geo) · [AEO](https://mentionova.com/manufacturing-aeo) - Nonprofits: [SEO](https://mentionova.com/nonprofit-seo) · [GEO](https://mentionova.com/nonprofit-geo) · [AEO](https://mentionova.com/nonprofit-aeo) - Education & EdTech: [SEO](https://mentionova.com/education-seo) · [GEO](https://mentionova.com/education-geo) · [AEO](https://mentionova.com/education-aeo) ## Documentation - [Documentation Hub](https://mentionova.com/docs): How to use Mentionova end-to-end, getting started, monitoring, growth, content, integrations, reporting and billing. - [What is Mentionova?](https://mentionova.com/docs/getting-started/what-is-mentionova): What the platform does and how AI visibility tracking works across the six engines. - [Creating your account](https://mentionova.com/docs/getting-started/creating-your-account): Sign up and run your first AI visibility report. - [Setting up your workspace](https://mentionova.com/docs/getting-started/setting-up-workspace): Configure brand, competitors and engines. - [Adding prompts](https://mentionova.com/docs/getting-started/adding-prompts): Build and schedule the buying questions you track. - [Overview dashboard](https://mentionova.com/docs/monitoring/overview-dashboard): Your KPIs, mention rate, citations, share of voice and trend. - [Citations](https://mentionova.com/docs/monitoring/citations): Every URL cited in answers about your space, by engine. - [Prompts](https://mentionova.com/docs/monitoring/prompts): Manage tracked prompts and run schedules. - [Compare LLMs](https://mentionova.com/docs/monitoring/compare-llms): See how ChatGPT, Perplexity, Claude, Gemini, Google AI and Reddit differ on the same prompt. - [Opportunities](https://mentionova.com/docs/growth/opportunities): Scored content plays that recover lost citations. - [Reddit engagement](https://mentionova.com/docs/engagement/reddit-engagement): Queue threads and approve AI-drafted replies to become a cited source. - [Brand voice & Grids](https://mentionova.com/docs/content/grids): Content operations as a self-running grid with LLM columns and citation checks. - [Marketplace](https://mentionova.com/docs/marketplace/overview): Find brands and agencies to collaborate with on verified AI visibility metrics. - [White-label reports](https://mentionova.com/docs/reports/white-label): Client-ready AI visibility reports under your logo. - [Roles & permissions](https://mentionova.com/docs/team/roles-permissions): Admin, Strategist and Viewer roles and tab access controls. - [Integrations](https://mentionova.com/docs/integrations/google-search-console): Connect Google Search Console, Google Analytics and your CMS. - [Plans & billing](https://mentionova.com/docs/billing/plans-overview): Compare plan features and limits. - [Managing your subscription - Mentionova Docs](https://mentionova.com/docs/billing/managing-subscription): Learn how to upgrade, downgrade, change your plan, update payment details, and manage billing for your Mentionova subscription. - [Onboarding (Brand Voice) - Mentionova Docs](https://mentionova.com/docs/content/brand-voice): Configure your brand's voice, tone, and guidelines so all generated content sounds like you. - [Workflows - Mentionova Docs](https://mentionova.com/docs/content/workflows): Build reusable AI automation pipelines with a visual builder that chains prompts and steps to generate content at scale. - [Contacts & Outreach - Mentionova Docs](https://mentionova.com/docs/engagement/contacts): Find decision-maker contacts for the domains cited in AI responses, then reach out to earn mentions and build relationships. - [Connecting Google Search Console & GA4 - Mentionova Docs](https://mentionova.com/docs/getting-started/connecting-integrations): Link your Google accounts to see search and traffic data alongside AI visibility. - [CMS integrations - Mentionova Docs](https://mentionova.com/docs/integrations/cms-integrations): Connect Mentionova to WordPress, Webflow, Ghost, or Sanity to push generated content straight into your CMS for publishing. - [Google Analytics 4 - Mentionova Docs](https://mentionova.com/docs/integrations/google-analytics): Connect Google Analytics 4 to import traffic and conversion data into your workspace and measure the impact of AI visibility. - [AI Traffic - Mentionova Docs](https://mentionova.com/docs/monitoring/ai-traffic): Measure the click-through traffic that AI search engines send to your website and see which pages and answers drive visits. - [Pages - Mentionova Docs](https://mentionova.com/docs/monitoring/pages): Track your website pages with search, traffic, and AI citation data to see which pages earn visibility in AI answers. - [Shareable reports - Mentionova Docs](https://mentionova.com/docs/reports/shareable-reports): Create public report links to share AI visibility results with clients and stakeholders without giving them account access. - [Inviting team members - Mentionova Docs](https://mentionova.com/docs/team/inviting-members): Add teammates and external collaborators to your organization or specific workspaces. - [Tab access controls - Mentionova Docs](https://mentionova.com/docs/team/tab-access-controls): Restrict which workspace tabs each team member can see to control access and keep sensitive data limited to the right people.