# Content optimization tool: refresh the pages that are slipping. A content optimization tool that pulls Search Console for every page, finds what AI engines cite instead, and drafts a refresh brief per page, in bulk. _Source: https://mentionova.com/product/content-optimizer_ Point a grid at the pages losing clicks. Mentionova pulls 90 days of Search Console for each one, checks which sources the AI engines cite instead, reads the live results page, and drafts a refresh brief per page. _NorthPay is a fictional company used in this page's product demos._ _Illustrative product view: The Refresh GSC Underperformers grid on six NorthPay pages: clicks lost, the sources cited instead, and a refresh brief per page._ ## Clicks slide quietly. Here's one page, worked back. The Refresh GSC Underperformers grid on NorthPay's orchestration guide: the slide, who the engines cite instead, the brief, and what the next run shows. ## Pull. Check. Brief. ### Pull every page's numbers Add the URLs. Each row pulls its Search Console clicks, the change over the last 90 days, and the query that page used to win. ### See who gets cited instead For each page's top query, it checks which sources the six engines cite and whether yours is one of them, then reads the live Google results for the same query. ### Draft the refresh An AI prompt column writes a refresh brief per page: the target query, the sources to beat, what to add, what to rewrite. Your team edits it and publishes. ## Every slipping page, worked to the end. Each page the grid flags moves across one board: a brief, a rewrite in your brand voice, published by your team, then the page's tracked prompt shows on its next run whether the engines cite it again. ## Ranking on Google isn't being cited. A page can hold its Google position and still lose the answer. For each page's top query, the grid checks which sources the six engines cite and whether yours is one of them, then reads the live results page beside it. - The sources cited in your place, per query - How many of the six engines cite you - Where the page sits on the live Google results > Real results across both organic growth and AI search — a genuine extension of our team, and they know the space cold. That's fast! > > Francesco Gatti, Co-Founder & CEO, Opensend ## Questions, answered. ### What is a content optimization tool? A content optimization tool finds the pages on your site that are underperforming and tells you what to change to win back traffic and citations. Most compare a page's terms with the top Google results. Mentionova adds the answer engines: for each page it pulls Search Console, checks which sources ChatGPT, Perplexity, Claude, Gemini, Google AI and Reddit cite for the page's top query, reads the live results page, and drafts a refresh brief. You get the reason a page slipped and the fix, row by row. ### What is content decay? Content decay is the steady loss of clicks and rankings on a page that used to perform, usually because newer, more complete pages overtook it or the question it answered changed. In AI search it shows up a second way: the page still ranks, but the engines cite other sources in their answers. A content refresh fixes both by updating the facts, covering what the cited sources cover, and answering the question in the first two sentences. ### How is a content audit different from a content refresh? A content audit tells you which pages need work; a content refresh is the work. The audit lines up every page's traffic, rankings and citations and flags the ones slipping. The refresh updates each flagged page against what currently wins, in search results and in AI answers. Mentionova does both in one grid: the Search Console and citation columns are the audit, and the brief column is the plan for the refresh. ### What does the content audit tool check on each page? Each row gets the page's Search Console clicks and 90-day change, its top query, the sources the six AI engines cite for that query and whether you are one of them, and your position on the live Google results page. An AI column then drafts the refresh brief from those numbers, so the audit and the plan arrive together. ### How do I find content decay across hundreds of pages? Put the URLs in the grid and sort by the 90-day change in Search Console clicks. The biggest drops rise to the top, each with the query it used to win and the sources now cited in its place. Schedule the grid weekly and new content decay shows up as it starts, not a quarter later. ### What is in a content refresh brief? The target query and its search volume, where the page ranks on Google and how many engines cite it, the sources the engines cite instead, the sections to add, and the lines to rewrite or cut. It is written from the page's own numbers, so a writer can start the content refresh without redoing the research. ### Is this an SEO content optimizer or an AI one? Both. The SEO content optimizer side uses Search Console clicks, the top query and the live Google results. The AI side checks which sources ChatGPT, Perplexity, Claude, Gemini, Google AI and Reddit cite for the same query. A refresh brief written against both is aimed at winning back the ranking and the citation at once. ### How is this different from the nightly opportunities queue? The opportunities queue scores every visibility gap across your tracked prompts each night and hands you the best next play. The content optimizer works a backlog you already know about: a grid that audits a list of your existing URLs at once and drafts a refresh brief for every row. Use the queue to find gaps and the grid to work through pages in bulk. ### Will it rewrite the page for me? It drafts; you decide. The brief column writes the plan, and you can add a draft column that writes the rewrite in your brand voice. Nothing is published until someone on your team has read it and approved it, so the final edit and the final call stay with your writers. ## Related products - [AI Content Optimization](https://mentionova.com/product/ai-content-optimization): Turn AI visibility gaps into ranked plays. - [Content Gap Analysis](https://mentionova.com/product/content-gap-analysis): Every prompt where a rival is named and you're not, grouped into topics, each mapped to the page that closes it. - [Content Workflows](https://mentionova.com/product/content-workflows): Content operations built for AI visibility. --- _Mentionova, https://mentionova.com. Markdown rendering of the page above for AI readers._