Field reports on how AI search actually works — which engines cite which sources, where visibility is won and lost, and how fast buying behavior is moving. Numbers-forward, every claim sourced.
900M weekly ChatGPT users, a 25% drop in classic search, and a zero-click majority. The data behind the shift from ten blue links to one answer.
Reddit drives 40% of AI citations; the WSJ doesn't crack the top 20. A teardown of citation behavior across ChatGPT, Perplexity, Gemini and Google AI — and why it swings overnight.
A Princeton benchmark lifted AI visibility up to 40%. We break down the moves that worked — statistics, quotes, citations, structure — into a repeatable playbook.
The community platform the models trust most — how a single thread becomes part of your AI citation, and how to earn one honestly.
The same prompt, six different verdicts. How far apart the engines really are about the same brand — measured weekly.
Why "X vs Y" pages are the highest-leverage asset for getting cited — and how to structure one the models will quote.