Daniel Okafor

SEO Research Analyst at Mentionova

Daniel Okafor is an SEO Research Analyst at Mentionova who tracks shifts in search engine behavior, SERP feature adoption, and click-through rate patterns across traditional and AI-augmented results. He holds a degree in statistics and previously worked in marketing analytics at a mid-market SaaS company, where he built attribution models for organic search. His analysis at Mentionova combines large-scale SERP data with behavioral insights to help marketing teams understand where search traffic is moving and how to adapt their strategies.