Fiona McCarthy

Digital Strategy Analyst at Mentionova

Fiona McCarthy is a Digital Strategy Analyst at Mentionova who specializes in analyzing the organic search and AI visibility strategies of leading technology companies. She has seven years of experience in digital marketing, including agency and in-house roles where she managed SEO, content, and paid search programs for B2B SaaS clients. At Mentionova, she produces strategy teardowns that examine how companies like Slack, Canva, and other category leaders build their organic acquisition engines and adapt to AI-driven search.