James Whitfield

AI Search Analyst at Mentionova

James Whitfield is an AI Search Analyst at Mentionova who researches how AI-powered search tools are changing information discovery and brand visibility. With a background in data journalism and marketing analytics, he tracks adoption trends, usage patterns, and market share shifts across ChatGPT, Perplexity, Google AI Overviews, and emerging answer engines. His analysis combines survey data, platform metrics, and behavioral research to quantify the scale and pace of the shift from traditional search to AI-assisted answers.