Marcus Chen

Head of Search Strategy at Mentionova

Marcus Chen leads search strategy at Mentionova, where he oversees research into how traditional and AI-powered search engines discover, evaluate, and surface brand content. He has spent over a decade in search marketing, including five years leading organic acquisition at an enterprise SaaS company that scaled from Series B to IPO. His current work centers on measuring the impact of AI Overviews, zero-click search, and answer engine displacement on organic traffic patterns. He contributes data-driven analysis on search market shifts and their implications for B2B marketing teams.