Tomás Herrera

Data Analyst at Mentionova

Tomás Herrera is a Data Analyst at Mentionova who specializes in collecting, cleaning, and interpreting search and AI visibility data at scale. He has a background in quantitative research and spent four years at a market research firm analyzing technology adoption trends before joining Mentionova. His work involves building datasets that track AI search engine usage, citation patterns, and market share shifts, then translating that data into actionable insights for marketing teams navigating the transition from traditional to AI-powered search.