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Mia Santos

Senior Content Strategist at Mentionova

Mia Santos is a Senior Content Strategist at Mentionova with a focus on organic growth case studies and content strategy for SaaS brands. She previously led content marketing at two venture-backed startups in the expense management and travel technology space, where she built organic acquisition programs from scratch. Her work at Mentionova involves analyzing how successful SaaS companies build organic growth engines, documenting the specific strategies and content architectures that drive both traditional search traffic and AI engine citations.

Organic Growth StrategySaaS Content MarketingCase Study ResearchContent Program Development

Articles by Mia

Navan's Organic Growth Strategy: SEO, GEO & AEO Teardown Blog Why Reddit Runs the AI Answer, How One Forum Became the Web's Most-Cited Source Research