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Compared on fifteen questions · checked 10 Oct 2026

Mentionova vs Semrush AI Visibility Toolkit

Bolt AI visibility onto the SEO suite you already pay for, or run SEO and GEO from one agentic platform?

Choose Semrush AI Visibility Toolkit if you already run Semrush and want AI visibility in the same login.

Choose Mentionova if you want agents that write the brief and the draft, not recommendations.

14 days · no card · first growth signal in ~2 minutes

Case file · semrushChecked 10 Oct 2026
MentionovaSemrush AI Visibility Toolkit

Engines

6

3 on Starter

5

named on its site

Runs

Weekly to monthly

opportunities nightly

Daily; brand reports weekly

From

$99/mo

billed annually

$99/mo

AI Visibility Toolkit (standalone)

Trial

14 days

no card

7 days

Semrush AI Visibility Toolkit's numbers come from its own pricing page, docs and changelog

02 · The short answer

Who each one is for.

Semrush, now an Adobe company, sells AI visibility as a $99-a-month standalone toolkit or bundled into Semrush One from $199: a 317-million-prompt database, daily prompt tracking on ChatGPT, AI Mode and Gemini, weekly brand performance reports, an AI-readiness site audit, MCP, and white-label reporting through My Reports Pro. It recommends; it doesn't draft.

Semrush AI Visibility Toolkit describes itself as “The leading platform that unifies SEO authority and AI visibility” and leads with “Own how your brand shows up in AI answers”.

Founded
Semrush; the Adobe acquisition completed April 2026
Based in
Not published on the pages fetched
Funding
An Adobe company
Sells to
SEO teams, agencies and enterprises

Choose Semrush AI Visibility Toolkit if

  1. 01

    You already run Semrush and want AI visibility in the same login.

  2. 02

    You want the largest prompt database and topic volumes.

  3. 03

    Your SEO reporting is in My Reports.

Choose Mentionova if

  1. 01

    You want agents that write the brief and the draft, not recommendations.

  2. 02

    Claude, Perplexity and Reddit should be tracked on a schedule.

  3. 03

    You want client workspaces without a $99-per-domain add-on.

Start free trial

03 · Side by side

Fifteen questions, both answers.

The same questions on every compare page, so the table can't be tuned to flatter us. Each mark is a shape first and a colour second: a tick, a tilde for in part, a cross, a dash for not published.

The questionMentionovaas shipped 10 Oct 2026Semrush AI Visibility Toolkitfrom its own pagesChoose based on
Engines tracked
Yes: 6 on Scale and above: ChatGPT, Perplexity, Claude, Gemini, Google, Reddit. 3 on Starter.
Yes: 5 named: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity. Coverage differs by report: Prompt Tracking = "ChatGPT Search, Google's AI Mode, and Gemini" only (kb/1503); Brand Performance = "Google AI Mode, ChatGPT, Perplexity, and Gemini" (kb/1595); Visibility Overview = AI Overviews, AI Mode, Gemini, ChatGPT "with additional platforms launching soon" (kb/1596). Claude, Copilot, Grok not listed as tracked on any fetched page. Prices page says "Google Search, ChatGPT, Perplexity, Gemini & more".
Which engines your buyers use; whether Starter's three are enough.
Scheduled runs
Yes: weekly, every two weeks or monthly; opportunities recomputed nightly.
Yes: "Visibility Overview, Competitor Research, Prompt Research: updated daily on a rolling basis"; "Brand Performance reports: updated weekly"; "Prompt tracking: updated daily" (kb/1493, kb/1607)
Daily snapshots, or scheduled runs with nightly opportunity scoring.
Metrics per run
Yes: mention rate, citation rate, share of voice, position-1 rate, sentiment, engine coverage, AI visibility score.
Yes: AI Visibility score, Mentions, Monthly Audience, Citations, Cited Sources, Share of Voice, Overall Sentiment, Topic Difficulty, AI Topic Volume, Average Position, Visibility, AI Search Health.
Which numbers your reports have to show.
Drift alerts with diffs
Yes: eight typed drift events (a mention gained or lost, a position up or down, a changed description, a sentiment shift, a competitor entering or leaving) on ChatGPT, Perplexity, Claude and Gemini, in the Monitor feed, with a daily opportunities digest by email.
Not published: Typed change events are not published as a feature; see the long-form sections below.
Being told what changed, not handed a new number.
Prompt volume data
No: Not sold as a dataset. Opportunities are scored on gap, reach, effort and heat.
Yes: Published as a feature.
Whether you need demand estimates per prompt before you choose what to target.
Gaps turned into briefs
Yes: Opportunities recomputed nightly and scored 0–100 on gap, reach, effort and heat; each one carries a gap diagnosis, a specific action and a content brief.
Partly: Brand Performance gives "AI-generated strategic recommendations to strengthen your brand positioning" and "Areas for Improvement" (kb/1595); "Content Toolkit: Optimize Pages for AI Search" and "AI-Readiness Site Audit" (kb/1626); Site Audit flags "missing llms.txt files" and AI bots blocked in robots.txt (kb/1496); "AI-Cited Media: Identify outlets LLMs cite most" (features/ai-visibility); Enterprise AIO: "giving clear optimization actions" (enterprise.semrush.com). No in-toolkit content generation/publishing published.
The gap diagnosed and a brief written, or a list to act on yourself.
Drafts pushed to your CMS
Yes: brief → research → keywords → article in your brand voice → fact-check → editor → approval → schema; drafts land in WordPress, Webflow, Ghost, Sanity or any webhook, and nothing goes live without you.
No: not offered. Brand Performance gives "AI-generated strategic recommendations to strengthen your brand positioning" and "Areas for Improvement" (kb/1595); "Content Toolkit: Optimize Pages for AI Search" and "AI-Readiness Site Audit" (kb/1626); Site Audit flags "missing llms.txt files" and AI bots blocked in robots.txt (kb/1496); "AI-Cited Media: Identify outlets LLMs cite most" (features/ai-visibility); Enterprise AIO: "giving clear optimization actions" (enterprise.semrush.com). No in-toolkit content generation/publishing published.
Whether the tool should draft and deliver, or only recommend.
Reddit tracked and engaged
Yes: Tracked as an engine on Scale and above; finds the threads, drafts the reply in your voice; a person adds the disclosure and posts.
No: Not tracked. not published.
Whether Reddit shapes answers in your category, and whether you want replies drafted.
Client workspaces and white-label
Yes: isolated client workspaces (3 on Launch, 10 on Growth, custom on Enterprise) and a portfolio view; report links with a view count and revoke; white-label logo, colour, tagline and footer.
Partly: White-label via My Reports Pro ($20/mo per report); "Agency Partners Platform ($90/month)" (kb/1011) / "Lead Generation: $90/mo" (prices); additional users "Starting at $45/mo"; Enterprise "multi-brand AI tracking".. Reporting: My Reports Base $10/mo, Pro $20/mo; Pro = "Full white-labeling", public dashboard link, iframe embed, hourly scheduling (kb/34); "My Reports: Create Reports for AI Visibility and AI Referral Traffic" (kb/1626); Looker Studio connector: not published on fetched pages..
How many clients you run and whether reports must carry your brand.
Integrations
Yes: 38 API connectors (Ahrefs, DataForSEO, Semrush, Moz, HubSpot, Contentful, Ghost and more) plus Search Console and GA4, and draft publishing to WordPress, Webflow, Ghost, Sanity or a webhook.
Yes: Google Analytics, Google Sheets / Excel / CSV / PDF export + scheduled email, My Reports Pro: "20+ platforms" external integrations, MCP clients: ChatGPT, Claude, Cursor, VS Code, Gemini, Perplexity, App Center.
Which of your systems need to connect without engineering.
API and MCP
Yes: v1 API on Scale and above; an MCP server with 56 tools for any MCP client.
Yes: API: included. MCP: included.
Whether your own agents or scripts need to read and write the data.
Crawler log analytics
No: Not offered. AI traffic is attributed on pages; crawler logs are not ingested.
No: Not offered.
Whether you need to see which bots fetched which pages, from your CDN logs.
Site audit
Yes: 42 checks: crawlability, on-page and duplicates, structured data, Core Web Vitals via PageSpeed Insights, mobile and security, internal links, hreflang, and four AEO checks (llms.txt, question H2s, entity and FAQ schema).
Yes: Included.
Whether technical and AEO checks belong in the same tool.
Try it on your own data first
Yes: 14-day free trial, no card: 5 prompts, 1 workspace, all six engines.
Yes: Trial: 7 days on Semrush One; the knowledge base says the standalone toolkit has none. Free plan: Semrush Free exists, with AI features limited to a demo project.
Whether you can see your own numbers before paying.
Entry price
Yes: $99/mo billed annually ($125 monthly) — Starter: 3 engines, 25 prompts, 100 agentic tasks.
Yes: AI Visibility Toolkit (standalone): $99/mo. 25 tracked prompts; 1 domain for Brand Performance; 300 AI analysis queries and 1,000 prompt research queries a day. Extra domain $99/mo; 50 more prompts $60/mo.
What the first invoice buys.

Checked 10 Oct 2026 · Semrush AI Visibility Toolkit column from its pricing page, docs and changelog · Mentionova column from the product as shipped the same day · Spot an error? team@mentionova.com

04 · Pricing

What the first invoice buys.

Both ladders as published on 10 Oct 2026, then the same three buyers priced on each side. Semrush AI Visibility Toolkit's numbers come from semrush.com; a figure marked third-party wasn't on its site.

Mentionova

/pricing
Starter

$99/mo annual · $125 monthly

3 engines, 25 prompts, 100 agentic tasks

Scale

$320/mo annual · $400 monthly

6 engines incl. Reddit, 100 prompts, 500 tasks

Enterprise

$799/mo annual · $999 monthly

250 prompts, 2,500 tasks

Agencies

Launch $200 · Growth $799

3 or 10 client workspaces; Enterprise custom

Trial

14 days, no card

5 prompts, 1 workspace, all six engines

Semrush AI Visibility Toolkit

Pricing page
AI Visibility Toolkit (standalone)

$99/mo

25 tracked prompts; 1 domain for Brand Performance; 300 AI analysis queries and 1,000 prompt research queries a day. Extra domain $99/mo; 50 more prompts $60/mo

Semrush One Starter and Pro+

$199/mo ($165 annual) for 50 prompts tracked daily; Pro+ $299/mo ($248 annual) for 100

Semrush One Advanced

$549/mo ($456 annual): 200 prompts, API access

Enterprise

custom (AI Optimization): multi-brand tracking, SSO

Trial

7 days on Semrush One; the knowledge base says the standalone toolkit has none

Free plan: Semrush Free exists, with AI features limited to a demo project

Billing: monthly. Model: standalone add-on, or bundled into Semrush One.

Three buyers, two bills.

The same brief priced on each side with the published plan that fits it. Where a plan doesn't fit the brief, the nearest one and the gap are named.

  1. Buyer 01

    One brand, 25 prompts, three engines

    Mentionova
    Starter, $99/mo billed annually ($125 monthly)
    Semrush AI Visibility Toolkit
    Standalone toolkit $99/mo: 25 prompts, 1 domain, ChatGPT, AI Mode and Gemini
  2. Buyer 02

    One brand, 100 prompts, every engine

    Mentionova
    Scale, $320/mo billed annually ($400 monthly): 100 prompts on all six engines
    Semrush AI Visibility Toolkit
    Semrush One Pro+ $299/mo ($248 annual): 100 prompts daily; an extra domain is $99/mo
  3. Buyer 03

    An agency with ten client workspaces

    Mentionova
    Growth, $799/mo billed annually ($999 monthly): 10 workspaces, 200 prompts, six engines
    Semrush AI Visibility Toolkit
    Advanced $549/mo plus $99/mo per extra domain and $20/mo per white-label report

Watch for, on Mentionova

  • Starter tracks three engines (ChatGPT, Perplexity, Google) and 25 prompts; the other three need Scale
  • The API is on Scale and above; the MCP server and connectors are on every plan
  • Runs are weekly, fortnightly or monthly; opportunities are rescored nightly, not the prompts

Watch for, on Semrush AI Visibility Toolkit

  • Prompt Tracking covers only "ChatGPT Search, Google's AI Mode, and Gemini" (kb/1503); no Claude/Copilot/Grok anywhere Source
  • Standalone toolkit capped at 25 prompts, 1 domain; extra domain "$99 per domain per month" Source
  • "Brand Performance reports: updated weekly" — sentiment/SoV not daily Source
  • Trial messaging conflicts: "does not currently offer a free trial" (kb/1493) vs "Try free for 7 days" Source

05 · Criterion by criterion

Seven things that actually differ.

Mentionova's column describes the product as shipped. The Semrush AI Visibility Toolkit column is built from its own pages. The edge line is our call, and it doesn't always go our way.

  1. 01

    Engines and cadence

    Choose based on: Which engines your buyers actually ask, and whether daily snapshots or scheduled runs with nightly scoring suit how you work.

    Mentionova

    Six engines: ChatGPT, Perplexity, Claude, Gemini, Google and Reddit. Starter covers ChatGPT, Perplexity and Google; Scale and Enterprise cover all six. Each workspace runs weekly, every two weeks or monthly, and opportunities are recomputed from the latest run every night. Google runs record the organic top ten; AI Overviews are pulled on demand through Nova rather than tracked on a schedule.

    Semrush AI Visibility Toolkit

    Semrush AI Visibility Toolkit names 5 engines: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity. Coverage differs by report: Prompt Tracking = "ChatGPT Search, Google's AI Mode, and Gemini" only (kb/1503); Brand Performance = "Google AI Mode, ChatGPT, Perplexity, and Gemini" (kb/1595); Visibility Overview = AI Overviews, AI Mode, Gemini, ChatGPT "with additional platforms launching soon" (kb/1596). Claude, Copilot, Grok not listed as tracked on any fetched page. Prices page says "Google Search, ChatGPT, Perplexity, Gemini & more". Run cadence: "Visibility Overview, Competitor Research, Prompt Research: updated daily on a rolling basis"; "Brand Performance reports: updated weekly"; "Prompt tracking: updated daily" (kb/1493, kb/1607).

    EdgeSemrush's prompt tracking covers ChatGPT, AI Mode and Gemini daily; brand performance adds Perplexity weekly; no Claude. Mentionova tracks six including Claude and Reddit. Mentionova on coverage, Semrush on cadence.

  2. 02

    What gets measured

    Choose based on: Which numbers your reports have to show, and whether you want to be told what changed rather than handed a new number.

    Mentionova

    Every run stores mention rate, citation rate, share of voice, position-1 rate, sentiment, engine coverage and an AI visibility score. Between runs the Monitor feed logs eight kinds of drift on ChatGPT, Perplexity, Claude and Gemini: a mention gained or lost, a position up or down, a changed description, a sentiment shift, a competitor entering or leaving. A daily email digests the opportunities.

    Semrush AI Visibility Toolkit

    Semrush AI Visibility Toolkit reports AI Visibility score, Mentions, Monthly Audience, Citations, Cited Sources, Share of Voice, Overall Sentiment, Topic Difficulty, AI Topic Volume, Average Position, Visibility, AI Search Health. Prompt volume or demand data: yes, published as a feature. Typed change alerts: not published as a feature.

    EdgeSemrush adds AI topic volume and monthly audience from a 317M-prompt database; Mentionova adds typed drift and nightly opportunity scores. Semrush on demand data.

  3. 03

    From gap to draft

    Choose based on: Whether the tool should diagnose the gap, write the brief and leave a draft in your CMS, or hand you a list to act on.

    Mentionova

    Opportunities are scored 0–100 on gap, reach, effort and heat, each with a diagnosis, a specific action and a content brief. The content workflow runs brief, research, keywords, article in your brand voice, fact-check, editor, approval and schema, then pushes a draft to WordPress, Webflow, Ghost, Sanity or any webhook. Nothing goes live without you.

    Semrush AI Visibility Toolkit

    Brand Performance gives "AI-generated strategic recommendations to strengthen your brand positioning" and "Areas for Improvement" (kb/1595); "Content Toolkit: Optimize Pages for AI Search" and "AI-Readiness Site Audit" (kb/1626); Site Audit flags "missing llms.txt files" and AI bots blocked in robots.txt (kb/1496); "AI-Cited Media: Identify outlets LLMs cite most" (features/ai-visibility); Enterprise AIO: "giving clear optimization actions" (enterprise.semrush.com). No in-toolkit content generation/publishing published. Automation: Semrush MCP: "Access Semrush's full dataset right from ChatGPT, Claude, Perplexity, Gemini, and more"; "MCP access is included in Semrush One and SEO Classic plans" (semrush.com/mcp/). Official Claude connector (Aug 26, 2026, newsroom). Enterprise: "advanced automations" (prices). No autonomous agents published..

    EdgeSemrush gives strategic recommendations and a content toolkit. Mentionova diagnoses the gap, writes the brief and the draft, and pushes it. Mentionova.

  4. 04

    Reddit

    Choose based on: Whether Reddit threads shape the answers in your category, and whether you want replies drafted or only citations counted.

    Mentionova

    Reddit is a tracked engine on Scale and above: the threads where your category is discussed, the citations that reach AI answers, and reply drafts in your voice. A person adds the disclosure and posts; the agent never posts for you.

    Semrush AI Visibility Toolkit

    Semrush AI Visibility Toolkit doesn't track Reddit as a surface. not published.

    EdgeSemrush doesn't track Reddit as a surface. Mentionova.

  5. 05

    Agencies and reporting

    Choose based on: How many clients you run, and whether the report has to carry your brand without a BI tool in between.

    Mentionova

    Isolated client workspaces (3 on Launch, 10 on Growth, custom on Enterprise) with a portfolio view across them. Reports share by link with a view count and a revoke switch; white-label covers logo, colour, tagline and footer. Agency plans start at $200 a month.

    Semrush AI Visibility Toolkit

    White-label via My Reports Pro ($20/mo per report); "Agency Partners Platform ($90/month)" (kb/1011) / "Lead Generation: $90/mo" (prices); additional users "Starting at $45/mo"; Enterprise "multi-brand AI tracking".. Reporting: My Reports Base $10/mo, Pro $20/mo; Pro = "Full white-labeling", public dashboard link, iframe embed, hourly scheduling (kb/34); "My Reports: Create Reports for AI Visibility and AI Referral Traffic" (kb/1626); Looker Studio connector: not published on fetched pages..

    EdgeSemrush white-labels through My Reports Pro at $20 a month per report and charges $99 a month per extra domain. Mentionova includes workspaces and white-label in its agency plans. Mentionova.

  6. 06

    Integrations, API and MCP

    Choose based on: Which of your systems need to connect without engineering, and whether your own agents will read and write the data.

    Mentionova

    38 API connectors, among them Ahrefs, DataForSEO, Semrush, Moz, HubSpot, Contentful and Ghost, plus Search Console and GA4. The v1 API is on Scale and above. The MCP server exposes 56 tools to any MCP client, so your own agents can create prompts, read runs and pull reports.

    Semrush AI Visibility Toolkit

    Semrush AI Visibility Toolkit lists 5 integrations: Google Analytics, Google Sheets / Excel / CSV / PDF export + scheduled email, My Reports Pro: "20+ platforms" external integrations, MCP clients: ChatGPT, Claude, Cursor, VS Code, Gemini, Perplexity, App Center. API: included. MCP: included.

    EdgeSemrush has MCP, an API on Advanced, Sheets exports and its own SEO stack. Mentionova has 38 connectors, Semrush among them. Even.

  7. 07

    Site audit and technical

    Choose based on: Whether technical and AEO checks belong in the same tool as the briefs, and whether you need crawler logs rather than page checks.

    Mentionova

    A 42-check audit: crawlability, on-page and duplicates, structured data, Core Web Vitals via PageSpeed Insights, mobile and security, internal links, hreflang, and four AEO checks for llms.txt, question H2s, entity schema and FAQ schema. AI traffic shows up as page attribution; Mentionova doesn't ingest crawler logs.

    Semrush AI Visibility Toolkit

    Site audit: included. Crawler log analytics: not offered. Security: "Semrush's products adhere to GDPR requirements effective May 25, 2018."; "We have integration with SSO SAML. SSO can be enabled at any time."; "We have achieved a PCI DSS Level 1 certificate."; AES-256 at rest, "TLS 1.2 or higher"; "Semrush conducts penetration tests annually." SOC 2 / ISO 27001 not mentioned (semrush.com/company/security/)..

    EdgeSemrush's Site Audit with AI-readiness checks against Mentionova's 42 checks. Even.

06 · Credit where due

Where Semrush AI Visibility Toolkit is the better choice.

5 things it does that Mentionova doesn't, or does less of, each linked to the page that says so. Read these before the sales deck.

  1. 01

    A prompt database of 317 million AI queries, refreshed daily on a rolling basis

    Source
  2. 02

    Answers captured from real requests, not LLM APIs

    Source
  3. 03

    AI topic volume, monthly audience and topic difficulty built in

    Source
  4. 04

    One login with the SEO stack: AI-readiness site audit, content toolkit, My Reports, AI traffic dashboard

    Source
  5. 05

    MCP included in Semrush One, with an official Claude connector

    Source

07 · Switching

From Semrush AI Visibility Toolkit to a baseline, in an afternoon.

About twenty minutes of your time, then thirty days of both tools running side by side. Nothing here touches your site.

  1. Step 12 min

    Start the trial

    No pixel, tag or code. Sign up, name the workspace, pick the engines. The first growth signal lands in about two minutes.

  2. Step 210 min

    Bring your prompts

    Export the prompt list from Semrush AI Visibility Toolkit and add it to the workspace; the API and the MCP server create prompts in bulk from a list. The first run sets your baseline on every engine the plan covers.

  3. Step 310 min

    Connect the systems

    Search Console, GA4 and your CMS, whether WordPress, Webflow, Ghost, Sanity or a webhook, so briefs turn into drafts where your team already works.

  4. Step 40 min

    Run both for thirty days

    Keep Semrush AI Visibility Toolkit running. Compare the two on the questions above with your own data, then decide. Cancel either in a click.

What won't transfer

Semrush AI Visibility Toolkit's run history and dashboards stay in Semrush AI Visibility Toolkit; export them before you cancel anything. Prompts, competitor lists and brand-voice notes move in minutes. Mentionova starts its own history from the first run, so the sooner the trial starts, the longer the overlap you get to judge on.

Start the overlap

08 · FAQ

Mentionova vs Semrush AI Visibility Toolkit, asked.

Semrush AI Visibility Toolkit's entry plan is AI Visibility Toolkit (standalone) at $99/mo, which buys 25 tracked prompts; 1 domain for Brand Performance; 300 AI analysis queries and 1,000 prompt research queries a day. Extra domain $99/mo; 50 more prompts $60/mo. Mentionova's Starter is $99 a month billed annually ($125 monthly) for 25 prompts on three engines with 100 agentic tasks, and Scale is $320 for 100 prompts on all six. Compare what each plan includes, not the headline number.

As of 10 October 2026 both exist: a $99-a-month standalone toolkit (25 prompts, one domain) and the same features bundled into Semrush One plans from $199. The knowledge base says the standalone toolkit has no free trial, while Semrush One offers seven days.

No page fetched on 10 October 2026 lists Claude, Copilot or Grok as tracked platforms. Prompt Tracking covers ChatGPT Search, Google AI Mode and Gemini; Brand Performance adds Perplexity.

Yes. Export your prompt list, add the prompts to a Mentionova workspace (the API and the MCP server can create them in bulk from a list), and the first run gives you a baseline on every engine your plan covers. Your Semrush AI Visibility Toolkit history stays in your Semrush AI Visibility Toolkit exports.

Yes. Mentionova needs no pixel, tag or code, so the 14-day trial runs next to Semrush AI Visibility Toolkit without touching your site. Most teams compare a month of both before deciding.

Semrush AI Visibility Toolkit: "Visibility Overview, Competitor Research, Prompt Research: updated daily on a rolling basis"; "Brand Performance reports: updated weekly"; "Prompt tracking: updated daily" (kb/1493, kb/1607). Mentionova runs each workspace weekly, every two weeks or monthly, recomputes opportunities nightly and logs drift events between runs.

Every Semrush AI Visibility Toolkit fact comes from Semrush AI Visibility Toolkit's own pricing page, docs or changelog, fetched on 10 Oct 2026, and the claims that matter most link to the page they came from. Mentionova facts describe the product as shipped on the same date. If something has changed, email team@mentionova.com and we'll correct it.

Try it on your own data

Run both forthirty days.

Start the 14-day trial next to Semrush AI Visibility Toolkit: five prompts, one workspace, all six engines, no card. Then judge on your own numbers.

Semrush AI Visibility Toolkit is a trademark of its owner; Mentionova is not affiliated with or endorsed by it. Data checked 10 Oct 2026.