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Compared on fifteen questions · checked 10 Oct 2026

Mentionova vs Profound

An enterprise AI-search platform sold on contract, or an agentic SEO & GEO platform you can start today?

Choose Profound if you're an enterprise team with budget for a custom contract and SSO or SCIM requirements.

Choose Mentionova if you want a published price and a 14-day trial on your own data, no card.

Start free trialSee pricing

14 days · no card · first growth signal in ~2 minutes

Case file · profoundChecked 10 Oct 2026
MentionovaProfound

Engines

6

3 on Starter

9

named on its site

Runs

Weekly to monthly

opportunities nightly

Daily

From

$99/mo

billed annually

Not published

Trial

14 days

no card

7 days

Profound's numbers come from its own pricing page, docs and changelog

02 · The short answer

Who each one is for.

Profound is the best-funded platform in the category: a Series D company selling answer-engine insights, prompt volumes from consumer panels, crawler analytics read from server logs and content agents to enterprise marketing teams. Prices are not published; the way in is a seven-day trial or a conversation with sales.

Profound describes itself as “The AI Platform to Power Your Marketing” and leads with “The frontier marketing platform to win AI Search”.

Founded
Not published; Series A in August 2024
Based in
New York
Funding
Over $300M raised; Series D of $180M at a $1.8B valuation (September 2026)
Sells to
Enterprise marketing teams and agencies

Choose Profound if

  1. 01

    You're an enterprise team with budget for a custom contract and SSO or SCIM requirements.

  2. 02

    You want panel-based prompt volumes and nine engines including Copilot, Grok and DeepSeek.

  3. 03

    Crawler analytics across Cloudflare, Akamai, Fastly and friends are part of the brief.

Choose Mentionova if

  1. 01

    You want a published price and a 14-day trial on your own data, no card.

  2. 02

    You want gaps turned into scored opportunities, briefs and CMS drafts without a services contract.

  3. 03

    You run clients and need isolated workspaces and white-label reports from $200 a month.

Start free trial

03 · Side by side

Fifteen questions, both answers.

The same questions on every compare page, so the table can't be tuned to flatter us. Each mark is a shape first and a colour second: a tick, a tilde for in part, a cross, a dash for not published.

The questionMentionovaas shipped 10 Oct 2026Profoundfrom its own pagesChoose based on
Engines tracked
Yes: 6 on Scale and above: ChatGPT, Perplexity, Claude, Gemini, Google, Reddit. 3 on Starter.
Yes: 9 named: ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, DeepSeek, Google AI Overviews, Grok, Exa. Pricing says 'Up to 9 Answer Engines tracked'; the trial is limited to 3 engines.
Which engines your buyers use; whether Starter's three are enough.
Scheduled runs
Yes: weekly, every two weeks or monthly; opportunities recomputed nightly.
Yes: Prompts run daily by default; Prompt Volumes data updated weekly
Daily snapshots, or scheduled runs with nightly opportunity scoring.
Metrics per run
Yes: mention rate, citation rate, share of voice, position-1 rate, sentiment, engine coverage, AI visibility score.
Yes: citations, visibility, share of voice, sentiment, citation decay, FactCheck accuracy, citation share by subreddit.
Which numbers your reports have to show.
Drift alerts with diffs
Yes: eight typed drift events (a mention gained or lost, a position up or down, a changed description, a sentiment shift, a competitor entering or leaving) on ChatGPT, Perplexity, Claude and Gemini, in the Monitor feed, with a daily opportunities digest by email.
Not published: Typed change events are not published as a feature; see the long-form sections below.
Being told what changed, not handed a new number.
Prompt volume data
No: Not sold as a dataset. Opportunities are scored on gap, reach, effort and heat.
Yes: Published as a feature.
Whether you need demand estimates per prompt before you choose what to target.
Gaps turned into briefs
Yes: Opportunities recomputed nightly and scored 0–100 on gap, reach, effort and heat; each one carries a gap diagnosis, a specific action and a content brief.
Yes: Agents run research, writing and publishing in one cycle with human-in-the-loop approvals and CMS integration (tryprofound.com/features/agents)
The gap diagnosed and a brief written, or a list to act on yourself.
Drafts pushed to your CMS
Yes: brief → research → keywords → article in your brand voice → fact-check → editor → approval → schema; drafts land in WordPress, Webflow, Ghost, Sanity or any webhook, and nothing goes live without you.
Yes: Agents run research, writing and publishing in one cycle with human-in-the-loop approvals and CMS integration (tryprofound.com/features/agents)
Whether the tool should draft and deliver, or only recommend.
Reddit tracked and engaged
Yes: Tracked as an engine on Scale and above; finds the threads, drafts the reply in your voice; a person adds the disclosure and posts.
Partly: Tracked. yes. No reply drafting published.
Whether Reddit shapes answers in your category, and whether you want replies drafted.
Client workspaces and white-label
Yes: isolated client workspaces (3 on Launch, 10 on Growth, custom on Enterprise) and a portfolio view; report links with a view count and revoke; white-label logo, colour, tagline and footer.
Partly: Centralized client management, dedicated agency team, Agency Growth plan with 400 credits per client workspace, Agency Mode, partner program. Reporting: White-label not published; shareable Documents; CSV/JSON exports on Enterprise; Looker; Sheets templates.
How many clients you run and whether reports must carry your brand.
Integrations
Yes: 38 API connectors (Ahrefs, DataForSEO, Semrush, Moz, HubSpot, Contentful, Ghost and more) plus Search Console and GA4, and draft publishing to WordPress, Webflow, Ghost, Sanity or a webhook.
Yes: Cloudflare, Vercel, Akamai, CloudFront, Fastly, Netlify, WordPress, Shopify, Adobe Experience Manager, Contentful, Sanity, Webflow, Framer, Drupal, Payload, Google Analytics, Google Search Console, Adobe Analytics, Looker, DataForSEO, G2, Google Ads, Slack, Microsoft Teams, Notion, Linear, Atlassian, monday.com, Klaviyo, Customer.io, LinkedIn, Moz.
Which of your systems need to connect without engineering.
API and MCP
Yes: v1 API on Scale and above; an MCP server with 56 tools for any MCP client.
Yes: API: included. MCP: included.
Whether your own agents or scripts need to read and write the data.
Crawler log analytics
No: Not offered. AI traffic is attributed on pages; crawler logs are not ingested.
Yes: Published as a feature.
Whether you need to see which bots fetched which pages, from your CDN logs.
Site audit
Yes: 42 checks: crawlability, on-page and duplicates, structured data, Core Web Vitals via PageSpeed Insights, mobile and security, internal links, hreflang, and four AEO checks (llms.txt, question H2s, entity and FAQ schema).
Yes: Included.
Whether technical and AEO checks belong in the same tool.
Try it on your own data first
Yes: 14-day free trial, no card: 5 prompts, 1 workspace, all six engines.
Yes: Trial: 7 days. Free plan: no.
Whether you can see your own numbers before paying.
Entry price
Yes: $99/mo billed annually ($125 monthly) — Starter: 3 engines, 25 prompts, 100 agentic tasks.
Not published: Trial: free for 7 days. 50 prompts a day on ChatGPT, Gemini and Google AI Overviews; one language and region; limited AI Marketer credits; no API or SSO.
What the first invoice buys.

Checked 10 Oct 2026 · Profound column from its pricing page, docs and changelog · Mentionova column from the product as shipped the same day · Spot an error? team@mentionova.com

04 · Pricing

What the first invoice buys.

Both ladders as published on 10 Oct 2026, then the same three buyers priced on each side. Profound's numbers come from tryprofound.com; a figure marked third-party wasn't on its site.

Mentionova

/pricing
Starter

$99/mo annual · $125 monthly

3 engines, 25 prompts, 100 agentic tasks

Scale

$320/mo annual · $400 monthly

6 engines incl. Reddit, 100 prompts, 500 tasks

Enterprise

$799/mo annual · $999 monthly

250 prompts, 2,500 tasks

Agencies

Launch $200 · Growth $799

3 or 10 client workspaces; Enterprise custom

Trial

14 days, no card

5 prompts, 1 workspace, all six engines

Profound

Pricing page
Trial

free for 7 days

50 prompts a day on ChatGPT, Gemini and Google AI Overviews; one language and region; limited AI Marketer credits; no API or SSO

Enterprise

custom

custom; an Agency Growth plan carries 400 credits per client workspace

Trial

7 days

Billing: not published. Model: custom contract.

Three buyers, two bills.

The same brief priced on each side with the published plan that fits it. Where a plan doesn't fit the brief, the nearest one and the gap are named.

  1. Buyer 01

    One brand, 25 prompts, three engines

    Mentionova
    Starter, $99/mo billed annually ($125 monthly)
    Profound
    Not published. The 7-day trial covers 50 prompts on ChatGPT, Gemini and AI Overviews

  2. Buyer 02

    One brand, 100 prompts, every engine

    Mentionova
    Scale, $320/mo billed annually ($400 monthly): 100 prompts on all six engines
    Profound
    Not published; custom contract only

  3. Buyer 03

    An agency with ten client workspaces

    Mentionova
    Growth, $799/mo billed annually ($999 monthly): 10 workspaces, 200 prompts, six engines
    Profound
    Agency Growth plan: 400 credits per client workspace, price on request

Watch for, on Mentionova

  • Starter tracks three engines (ChatGPT, Perplexity, Google) and 25 prompts; the other three need Scale
  • The API is on Scale and above; the MCP server and connectors are on every plan
  • Runs are weekly, fortnightly or monthly; opportunities are rescored nightly, not the prompts

Watch for, on Profound

  • No published prices. Only a free 7-day trial and a custom Enterprise plan. Source
  • Trial covers 3 engines, 1 region. No API or SSO on the trial. Source
  • White-label reporting not published. The agency page lists client management and a dedicated team, not branded reports. Source
  • Prompt volumes lag a week. At-most one-week delay; updated weekly. Source

05 · Criterion by criterion

Seven things that actually differ.

Mentionova's column describes the product as shipped. The Profound column is built from its own pages. The edge line is our call, and it doesn't always go our way.

  1. 01

    Engines and cadence

    Choose based on: Which engines your buyers actually ask, and whether daily snapshots or scheduled runs with nightly scoring suit how you work.

    Mentionova

    Six engines: ChatGPT, Perplexity, Claude, Gemini, Google and Reddit. Starter covers ChatGPT, Perplexity and Google; Scale and Enterprise cover all six. Each workspace runs weekly, every two weeks or monthly, and opportunities are recomputed from the latest run every night. Google runs record the organic top ten; AI Overviews are pulled on demand through Nova rather than tracked on a schedule.

    Profound

    Profound names 9 engines: ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, DeepSeek, Google AI Overviews, Grok, Exa. Pricing says 'Up to 9 Answer Engines tracked'; the trial is limited to 3 engines. Run cadence: Prompts run daily by default; Prompt Volumes data updated weekly.

    EdgeProfound names nine engines and runs them daily. Mentionova covers six on a weekly-to-monthly schedule with nightly opportunity scoring. Profound on breadth and cadence.

  2. 02

    What gets measured

    Choose based on: Which numbers your reports have to show, and whether you want to be told what changed rather than handed a new number.

    Mentionova

    Every run stores mention rate, citation rate, share of voice, position-1 rate, sentiment, engine coverage and an AI visibility score. Between runs the Monitor feed logs eight kinds of drift on ChatGPT, Perplexity, Claude and Gemini: a mention gained or lost, a position up or down, a changed description, a sentiment shift, a competitor entering or leaving. A daily email digests the opportunities.

    Profound

    Profound reports citations, visibility, share of voice, sentiment, citation decay, FactCheck accuracy, citation share by subreddit. Prompt volume or demand data: yes, published as a feature. Typed change alerts: not published as a feature.

    EdgeBoth score sentiment and share of voice. Profound adds citation decay and panel-based prompt volumes; Mentionova adds typed drift events with a daily digest. Even.

  3. 03

    From gap to draft

    Choose based on: Whether the tool should diagnose the gap, write the brief and leave a draft in your CMS, or hand you a list to act on.

    Mentionova

    Opportunities are scored 0–100 on gap, reach, effort and heat, each with a diagnosis, a specific action and a content brief. The content workflow runs brief, research, keywords, article in your brand voice, fact-check, editor, approval and schema, then pushes a draft to WordPress, Webflow, Ghost, Sanity or any webhook. Nothing goes live without you.

    Profound

    Agents run research, writing and publishing in one cycle with human-in-the-loop approvals and CMS integration (tryprofound.com/features/agents) Automation: AI Marketer (Jul 2026), Thought Leader Agent, FactCheck Agent, Agent templates, Agents Sheets.

    EdgeBoth run agents that research, write and publish with approval. Mentionova ships the whole pipeline on every plan including Starter; Profound's agent credits are limited on the trial and priced by contract.

  4. 04

    Reddit

    Choose based on: Whether Reddit threads shape the answers in your category, and whether you want replies drafted or only citations counted.

    Mentionova

    Reddit is a tracked engine on Scale and above: the threads where your category is discussed, the citations that reach AI answers, and reply drafts in your voice. A person adds the disclosure and posts; the agent never posts for you.

    Profound

    Profound tracks Reddit: yes. Reply drafting isn't published.

    EdgeBoth track Reddit, and Profound groups citations by subreddit. Mentionova also drafts the replies. Mentionova.

  5. 05

    Agencies and reporting

    Choose based on: How many clients you run, and whether the report has to carry your brand without a BI tool in between.

    Mentionova

    Isolated client workspaces (3 on Launch, 10 on Growth, custom on Enterprise) with a portfolio view across them. Reports share by link with a view count and a revoke switch; white-label covers logo, colour, tagline and footer. Agency plans start at $200 a month.

    Profound

    Centralized client management, dedicated agency team, Agency Growth plan with 400 credits per client workspace, Agency Mode, partner program. Reporting: White-label not published; shareable Documents; CSV/JSON exports on Enterprise; Looker; Sheets templates.

    EdgeProfound has an Agency Growth plan with per-workspace credits but publishes no white-label. Mentionova publishes workspace counts, prices and white-label reports. Mentionova for agencies below enterprise size.

  6. 06

    Integrations, API and MCP

    Choose based on: Which of your systems need to connect without engineering, and whether your own agents will read and write the data.

    Mentionova

    38 API connectors, among them Ahrefs, DataForSEO, Semrush, Moz, HubSpot, Contentful and Ghost, plus Search Console and GA4. The v1 API is on Scale and above. The MCP server exposes 56 tools to any MCP client, so your own agents can create prompts, read runs and pull reports.

    Profound

    Profound lists 32 integrations: Cloudflare, Vercel, Akamai, CloudFront, Fastly, Netlify, WordPress, Shopify, Adobe Experience Manager, Contentful, Sanity, Webflow, Framer, Drupal, Payload, Google Analytics, Google Search Console, Adobe Analytics, Looker, DataForSEO, G2, Google Ads, Slack, Microsoft Teams, Notion, Linear, Atlassian, monday.com, Klaviyo, Customer.io, LinkedIn, Moz. API: included. MCP: included.

    EdgeProfound lists forty-plus integrations and a hosted MCP; Mentionova has 38 connectors plus Search Console and GA4 and an MCP server with 56 tools. Even on reach; Profound's CDN log integrations are the difference.

  7. 07

    Site audit and technical

    Choose based on: Whether technical and AEO checks belong in the same tool as the briefs, and whether you need crawler logs rather than page checks.

    Mentionova

    A 42-check audit: crawlability, on-page and duplicates, structured data, Core Web Vitals via PageSpeed Insights, mobile and security, internal links, hreflang, and four AEO checks for llms.txt, question H2s, entity schema and FAQ schema. AI traffic shows up as page attribution; Mentionova doesn't ingest crawler logs.

    Profound

    Site audit: included. Crawler log analytics: included. Security: SOC 2 Type II; SSO (SAML/OIDC); RBAC; SCIM; activity logs for Enterprise; GDPR not published.

    EdgeProfound pairs site checks with server-log crawler analytics. Mentionova runs 42 technical and AEO checks inside the same workflow as the briefs. Profound if bot logs matter.

06 · Credit where due

Where Profound is the better choice.

5 things it does that Mentionova doesn't, or does less of, each linked to the page that says so. Read these before the sales deck.

  1. 01

    Prompt volumes from consumer panelsDemand data from double-opt-in panels covering hundreds of millions of prompts a month, updated weekly.

    Source
  2. 02

    Agents that publish to your CMSResearch, writing and publishing in one cycle with human-in-the-loop approvals.

    Source
  3. 03

    Server-log crawler analyticsAgent Analytics reads server logs instead of JavaScript trackers; Dynamic Bot Rendering shipped Sep 2026.

    Source
  4. 04

    Weekly changelog, REST API, SDKs, hosted MCPLatest entry Oct 9, 2026.

    Source
  5. 05

    Forty-plus integrationsCDN, CMS, analytics and productivity tools.

    Source

07 · Switching

From Profound to a baseline, in an afternoon.

About twenty minutes of your time, then thirty days of both tools running side by side. Nothing here touches your site.

  1. Step 12 min

    Start the trial

    No pixel, tag or code. Sign up, name the workspace, pick the engines. The first growth signal lands in about two minutes.

  2. Step 210 min

    Bring your prompts

    Export the prompt list from Profound and add it to the workspace; the API and the MCP server create prompts in bulk from a list. The first run sets your baseline on every engine the plan covers.

  3. Step 310 min

    Connect the systems

    Search Console, GA4 and your CMS, whether WordPress, Webflow, Ghost, Sanity or a webhook, so briefs turn into drafts where your team already works.

  4. Step 40 min

    Run both for thirty days

    Keep Profound running. Compare the two on the questions above with your own data, then decide. Cancel either in a click.

What won't transfer

Profound's run history and dashboards stay in Profound; export them before you cancel anything. Prompts, competitor lists and brand-voice notes move in minutes. Mentionova starts its own history from the first run, so the sooner the trial starts, the longer the overlap you get to judge on.

Start the overlap

08 · FAQ

Mentionova vs Profound, asked.

Profound doesn't publish a price for its entry plan (free for 7 days). Mentionova's Starter is $99 a month billed annually ($125 monthly) for 25 prompts on three engines with 100 agentic tasks, and Scale is $320 for 100 prompts on all six.

No. As of 10 October 2026 its pricing page lists a free seven-day trial (50 prompts a day on ChatGPT, Gemini and Google AI Overviews, one region, no API or SSO) and a custom Enterprise plan.

Microsoft Copilot, DeepSeek, Grok, Exa and Google AI Overviews on a schedule. Mentionova pulls AI Overviews on demand through Nova and records Google's organic top ten on every run.

Yes. Export your prompt list, add the prompts to a Mentionova workspace (the API and the MCP server can create them in bulk from a list), and the first run gives you a baseline on every engine your plan covers. Your Profound history stays in your Profound exports.

Yes. Mentionova needs no pixel, tag or code, so the 14-day trial runs next to Profound without touching your site. Most teams compare a month of both before deciding.

Profound: Prompts run daily by default; Prompt Volumes data updated weekly. Mentionova runs each workspace weekly, every two weeks or monthly, recomputes opportunities nightly and logs drift events between runs.

Every Profound fact comes from Profound's own pricing page, docs or changelog, fetched on 10 Oct 2026, and the claims that matter most link to the page they came from. Mentionova facts describe the product as shipped on the same date. If something has changed, email team@mentionova.com and we'll correct it.

Other comparisons

All comparisons
Long-formMentionova vs Profound (2026)Read on the blog

Try it on your own data

Run both forthirty days.

Start the 14-day trial next to Profound: five prompts, one workspace, all six engines, no card. Then judge on your own numbers.

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Profound is a trademark of its owner; Mentionova is not affiliated with or endorsed by it. Data checked 10 Oct 2026.