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Comparison

Mentionova vs Profound (2026)

When a citation drops overnight, you need to know which prompt changed, which engine dropped you, and which competitor took your position. Choosing the wrong AI visibility platform means measuring the wrong signals and paying for scope your team will never use.

14 min readPublished July 13, 2026By Jimmy Pal

Mentionova and Profound both track brand presence across AI answer engines but differ on pricing transparency, engine coverage, and agency workflow depth. This comparison covers what each platform tracks, what it costs, and which team profiles each fits.

Key takeaways

  • Mentionova publishes fully transparent pricing from $99/mo across Starter, Scale, and Enterprise tiers, all with a 14-day free trial. Profound steers buyers above the Growth plan to a sales conversation, with no additional public tiers listed.
  • Mentionova includes Reddit tracking as an engine on Scale and Enterprise plans, the only platform in this category to do so, while also surfacing thread-level engagement with human-controlled reply workflows.
  • Mentionova combines six-engine monitoring, daily briefs, content grids, and Reddit engagement in one workspace, requiring no pixel, tag, or code installation.
  • Mentionova offers dedicated agency tiers (Launch, Growth, Agency Enterprise) with isolated client workspaces, white-label reports, and tokenized links; Profound's published tiers do not document an equivalent agency tier structure.
  • Mentionova tracks both a sentiment score and an AI visibility score, alongside mention rate, share of voice, citation count, citation velocity, and engine coverage, logged on every scheduled run across six engines.
  • Mentionova is trusted by 70+ brands and agencies; teams report first signal in approximately 2 minutes with no installation required.

How do Mentionova and Profound compare on features?

Mentionova

Mentionova is an AI visibility tracking platform that runs a brand's real buying questions through six answer engines, ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and Reddit, on a schedule the user sets (daily, weekly, biweekly, or monthly).

Every run logs mentions, citations, position, and sentiment per engine and per prompt, and the platform diffs each run against the previous one to surface typed drift events: mention lost, mention gained, position improved, position declined, and sentiment shift. Alerts fire the morning after a run detects drift, linked to before-and-after diffs showing the exact phrase that changed and the competitor that took the position.

Beyond monitoring, Mentionova diagnoses visibility by engine, by prompt, and by source rather than returning a single aggregate score. Every gap gets a nightly 0 to 1 opportunity score, and each scored opportunity ships with a pre-written content brief, title, angle, trusted sources, and an AI-generated article seed.

Scale and Enterprise plans add a Reddit Engagement module that discovers relevant threads, ranks them by citation potential, drafts replies in brand voice, and requires human sign-off before anything posts. The Ask Agent is built into the platform and already knows the user's brand, competitors, and tracked prompts before the first question.

The platform is trusted by 70+ brands and agencies tracking AI visibility. Setup requires no pixel, tag, or code, and the first signal arrives in approximately 2 minutes.

Profound

Profound is an AI search visibility and answer engine optimization platform that tracks brand citations across AI engines and pairs that data with AI-search-demand sizing, crawler analytics, and prioritized action recommendations. Profound runs structured prompts across AI platforms on a schedule, analyzing where a brand appears in responses and tracking citations, sentiment, ranking, and competitive presence. Profound tracks up to 10 AI surfaces including ChatGPT, Perplexity, Claude, Microsoft Copilot, Google AI Overviews, Google AI Mode, Google Gemini, Grok, Amazon Rufus, and Meta AI, though access to the full surface list is gated behind Enterprise pricing. Profound also offers a Conversation Explorer dataset that licenses double-opt-in panel data at hundreds of millions of prompts per month, useful for strategic topic discovery. A Shopping module tracks product visibility in ChatGPT Shopping.

Profound key features

  • Answer Engine Insights dashboard tracking brand mentions, visibility, citations, share of voice, sentiment, and competitive ranking
  • Conversation Explorer for AI-search-demand sizing and topic trend analysis
  • Agent-based workflows for content generation and AEO execution
  • Shopping Insights for ChatGPT Shopping placement visibility
  • Crawler analytics and prioritized action recommendations
  • SOC 2 Type II compliance and SSO on Enterprise tier

Profound pricing

Profound publishes three tiers: Starter at $99/month (50 prompts, ChatGPT only, 1 seat), Growth at $399/month (100 prompts, 3 engines, ChatGPT, Perplexity, Google AI Overviews, 3 seats), and Enterprise at custom pricing (up to 10 engines, custom prompts and seats). Profound's $99/month Starter covers ChatGPT with 50 prompts; Claude and Gemini access requires an Enterprise contract per Profound's published tiers.

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Feature-by-feature comparison

Feature Mentionova Profound
Entry price$99/mo annual (Starter)$99/mo (Starter)
Engines at entry3: ChatGPT, Google AI Overviews, Perplexity1: ChatGPT only
Engines at mid tier6: all engines on Scale ($320/mo annual)3: ChatGPT, Perplexity, Google AI Overviews (Growth, $399/mo)
Prompt volume at entry25 prompts (Starter); 100 (Scale)50 prompts (Starter); 100 (Growth)
Reddit as tracked engineYes (Scale+)Not documented
Drift detection / alertsYes, 5 typed event types, before-and-after diffNot published
Agency workspacesDedicated tiers: Launch $200/mo (3), Growth $799/mo (10), Enterprise (50+)Not published
White-label reportingYes (Scale+), logo, name, color, footer, tokenized linksNot documented
Content brief generationYes, nightly 0 to 1 scored opportunities, pre-written brief + article seedPrioritized action recommendations
Content execution (grids/workflows)Yes, DAG Content Grids on EnterpriseAgent-based workflows
Reddit engagementYes, thread discovery, AI-drafted replies, human approval gateNot documented
Built-in AI agentYes, Ask Agent pre-loaded with brand, competitor, and prompt contextYes, autonomous marketing agents
Competitor share of voiceYes, co-mention matrix, per-engine breakdowns, weekly refreshYes, Answer Engine Insights
Free trial14-day free trial, self-serve sign-upNo free trial listed
Setup requiredNo pixel, no code, live in ~2 minutesNot published
Transparent self-serve pricingYes, full tier table publishedStarter + Growth only; above Growth requires sales

How does pricing compare between Mentionova and Profound?

Mentionova's published pricing for brands runs: Starter at $99/mo (annual) or $125/mo (monthly) for 25 prompts, 1 workspace, 3 engines; Scale at $320/mo (annual) or $400/mo (monthly) for 100 prompts, 1 workspace, all 6 engines; Enterprise at $799/mo (annual) or $999/mo (monthly) for 250 prompts, 3 workspaces, all 6 engines plus Workflows, Grids, and priority support. For agencies: Launch at $200/mo (annual) for 3 workspaces, Growth at $799/mo (annual) for 10 workspaces, and Agency Enterprise for 50+ workspaces at custom pricing. All self-serve plans include a 14-day free trial. Prompt quotas pool across workspaces.

Profound's published tiers, per third-party sources: Starter at $99/month for 50 prompts and ChatGPT-only coverage with 1 seat; Growth at $399/month for 100 prompts across 3 engines with 3 seats; Enterprise at custom pricing for up to 10 engines. Profound does not offer a free plan or free trial. Per a 2026 pricing explainer, agency pricing starts at $99/month plus add-ons. Accessing Claude, Gemini, or additional engines requires an Enterprise contract at significantly higher pricing.

The practical gap for a mid-market team that needs multi-engine coverage is material. At Profound's Growth plan ($399/mo), a team gets 3 engines and 100 prompts. At Mentionova's Scale plan ($320/mo annual), a team gets all 6 engines including Reddit and 100 prompts, at a lower monthly cost. At enterprise scope, Mentionova's pricing is published and fixed; Profound's upper tiers require a sales conversation with no published price floor.

Every tier is published, self-serve, and covered by a 14-day free trial. No sales call required to see what multi-engine coverage costs.

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Mentionova's distinct advantages

Reddit as a tracked engine

Mentionova is the only platform in this category that includes Reddit as one of its six tracked answer engines on Scale and above. This matters because, per Mentionova's product data, Reddit is cited in roughly 40% of AI answers. Tracking citation presence without Reddit means a team is missing the channel that AI models, especially ChatGPT and Perplexity, pull from most frequently when surfacing community knowledge. Profound's published documentation does not include a Reddit tracking or engagement module.

The Reddit Engagement product inside Mentionova goes further: it watches subreddits for brand, competitor, and category questions; queues threads with upvote counts, comment counts, and a "cited 4x" badge for triage; AI-drafts a reply in brand voice; and requires human sign-off before anything posts. The result is a human-controlled workflow that builds real community signal on threads AI engines already trust.

Transparent pricing with a self-serve trial

Mentionova publishes its complete pricing table at every tier, from $99/mo Starter through $799/mo Enterprise on the full pricing table. This matters at the evaluation stage: a team can verify the platform's claims, measure their own brand's citation profile, and confirm the workflow fits before any commitment.

Profound publishes only two tiers publicly, Starter and Growth, and steers buyers above Growth to a sales conversation with no additional public pricing listed. Teams that need Claude, Gemini, or the full engine surface cannot self-serve that evaluation.

Agency architecture built in

Each workspace runs in full isolation, its own prompts, citations, and history, and clients see only the agency brand via white-label reports with five configurable branding elements (logo, name, tagline, color, footer). Tokenized report links carry configurable expiry and view tracking.

Mentionova's agency plans scale from 3 workspaces (Launch) to 10 (Growth) to 50+ (Agency Enterprise), per Mentionova's pricing page.

Nightly gap detection and pre-written briefs

Mentionova's content optimization product scans every tracked prompt across all six engines each night, flags each lost citation in a live opportunities list, and scores each gap 0 to 1 by expected impact and winnability. Opening any opportunity delivers a pre-written brief: title, angle, sources the engines currently trust, and an AI-generated article seed. Four recommendation types ship with every brief, create content, optimize page, internal links, add prompt. Page metrics from GA4 and Search Console are joined with AI citation counts per page, so a team can connect organic traffic and impressions to citation performance.

Profound provides prioritized action recommendations, but the research does not document an equivalent nightly opportunity scoring, pre-written brief generation, or GA4/Search Console citation attribution workflow.

Drift detection that shows the exact words that changed

Mentionova diffs every prompt run against the previous one for mention presence, position rank, and sentiment score, emitting five typed event types: mention lost, mention gained, position improved, position declined, and sentiment shift. Each event links to a before-and-after diff that shows the exact phrase lost and the competitor that replaced it. Per Mentionova's alerts product, 100% of run history is retained and alerts fire the morning after a scheduled run detects drift, priority-sorted and delivered before the start of the business day. Profound documents a monitoring function but no equivalent typed drift event system or before-and-after phrase-level diff at self-serve tier.

Know the exact phrase you lost and the competitor that took it, the morning after it happens. Drift alerts ship with the fix already drafted.

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Mentionova results in practice

Teams using Mentionova have reported measurable outcomes. A Series-B fintech team reached 9x mentions per quarter and 41% share of voice within 62 days of deployment. One company reported going from zero AI presence to first LLM-sourced deals in two months. Landbase reported organic visitors up 42% and LLM sessions up 66% month over month. In a documented fintech case, Mentionova pinpointed the four prompts and three source pages where a competitor owned the answer; one publishing quarter later, the answer changed, reaching 41% share of voice and first #1 citation in 62 days.

Who should choose Mentionova over Profound?

Teams and agencies that track visibility across the full AI answer landscape, including Reddit, benefit from Mentionova's six-engine coverage, typed drift detection, and transparent self-serve pricing.

Agencies managing multiple client workspaces will find Mentionova's published agency tiers, isolated client data, and white-label report system purpose-built for their workflow. The ability to show clients week-over-week citation deltas under the agency's own brand, at a publicly priced tier, removes a significant evaluation barrier.

Mid-market SaaS teams and B2B content teams benefit from nightly opportunity scoring, pre-written briefs, and the direct connection between AI citation data and GA4/Search Console page performance. Rather than monitoring only, these teams get a prioritized action list every morning with the brief already written.

Content teams on Enterprise plans gain access to DAG Content Grids, where each column automates a step, LLM draft, citation check, brand-voice alignment, Search Console sync, with per-cell cost tracking and a spending cap.

Other AI visibility tools in this category

The AEO and AI visibility tracking category includes several other platforms worth noting when evaluating options.

Peec AI is an AI search analytics platform that tracks brands across 11 engines including ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Perplexity, Gemini, Claude Sonnet 4, GPT-5 Search, DeepSeek, Qwen, and Mistral on a daily cadence, measuring Visibility, Position, and Sentiment per engine. Pricing is not published on the official page; plan names are Starter Annual, Pro Annual, Advanced Annual, and Enterprise Custom Annual.

AthenaHQ is an AEO and GEO platform that tracks brand presence across 8+ LLMs including ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, and Grok per its Capterra listing, providing automated content optimization recommendations and citation analysis. Pricing: Essential free (300 credits), Starter at $295/month (3,600 credits), Enterprise custom.

AirOps is a growth platform for AI search and AEO that manages onsite and offsite content strategy across Google, Gemini, Perplexity, Claude, and ChatGPT via an AI agent named Quill. Solo tier is free (ChatGPT only, 100 tracked prompts); Pro expands to 5 engines with 250 tracked prompts.

Gauge is an AI Visibility Platform for Generative Engine Optimization that operates a closed-loop system, tracking, surfacing actions, executing content, and publishing to a CMS. Growth pricing is $599/month. Engine coverage spans ChatGPT, Claude, Gemini, Perplexity, Copilot, AI Mode, and AI Overviews, per Gauge's product page.

Goodie AI is an enterprise AEO platform following a four-step closed loop, Research, Monitor, Action, Measure, across 12 engines including ChatGPT, Claude, Gemini, Copilot, Grok, Meta AI, AI Overviews, Amazon Rufus, and DeepSeek. Explorer pricing is $399/month for 3 engines and 100 prompts.

HubSpot AEO tracks brand presence across ChatGPT, Gemini, and Perplexity on a daily cadence, with competitor comparisons and source and citation analysis. Pricing is $50/month or $45/month annually, also included in Marketing Hub Professional and Enterprise.

Meltwater GenAI Lens uses generative AI to summarize news coverage, surface key themes, and extract insights from earned media, it covers press and social signals rather than AI answer-engine citations. Pricing is custom-quoted.

Rankscale is an AI visibility tracker and AI SEO suite covering 17+ engines including ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, DeepSeek, Grok, Copilot, Mistral, and AI Mode across 240+ countries. Pro tier is $99/month for 1,200 credits; Growth is $385/month for 5,500 credits.

Conductor is an enterprise AEO platform embedding LLM apps inside ChatGPT, Claude, and Copilot alongside an MCP Server and turnkey content agents. Engine coverage spans ChatGPT, Gemini, Copilot, Claude, and traditional search. Pricing is not publicly listed beyond feature limits on the Essentials tier (free trial available).

Six engines including Reddit, daily briefs with pre-written plays, and agency workspaces at published prices. First signal in about 2 minutes.

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Final verdict

The choice between Mentionova and Profound comes down to what your team actually needs to do every day and what you are prepared to pay before you can evaluate anything.

Profound's public self-serve tiers cover 1 engine at Starter and 3 at Growth, with upper-tier access requiring a sales conversation and no free trial. Its Conversation Explorer dataset licenses panel data at hundreds of millions of prompts per month for topic discovery.

Mentionova covers 6 engines (including Reddit) from the Scale plan at $320/mo annually. It is the only platform in this category that tracks Reddit as a cited engine, publishes a full agency tier structure, delivers nightly scored opportunities with pre-written briefs, and surfaces before-and-after phrase-level drift diffs the morning after each run. Teams that have measured the result, a Series-B fintech reaching 41% share of voice and first #1 citation in 62 days, demonstrate what a daily track, analyze, and optimize workflow produces on live buying prompts.

For teams that need transparent, self-serve pricing, Reddit tracking, agency workspaces, and a complete brief for every citation gap, Mentionova is the stronger fit.

Questions, answered.

What is the difference between Mentionova's $99/month plan and Profound's $99/month Starter plan?+
Mentionova's Starter plan covers 3 engines (ChatGPT, Google AI Overviews, Perplexity), 25 prompts, and 1 workspace with a 14-day free trial. Profound's Starter covers 1 engine (ChatGPT only), 50 prompts, 1 seat, and no free trial. A team that wants Perplexity or Google AI Overviews must upgrade to Profound's Growth plan at $399/month; Mentionova includes both on its $99 Starter. For all 6 engines including Reddit and Claude, Mentionova's Scale plan is $320/month annual.
Does Mentionova track Reddit, and why does that matter?+
Yes. Mentionova tracks Reddit as one of its six answer engines on Scale and Enterprise plans, alongside ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. The platform also discovers relevant threads, AI-drafts replies in brand voice, and requires human approval before anything posts. This matters because Reddit is cited frequently across AI answer engines; monitoring citation presence without it leaves a gap in coverage that other tools in this category document no equivalent for.
How does Profound's pricing scale for teams that need more than 3 engines?+
Profound's Starter covers only ChatGPT and Growth covers 3 engines (ChatGPT, Perplexity, Google AI Overviews). Adding Claude, Gemini, Copilot, or the full surface list requires an Enterprise contract. Profound does not publish Enterprise pricing; per Mentionova's alternatives blog, Profound steers most buyers to a sales conversation above the Growth tier with no additional public prices listed.
Does either platform include content production, or are they monitoring only?+
Both platforms include content action features, but they work differently. Mentionova detects citation gaps nightly, scores each 0 to 1 by impact and winnability, and generates a pre-written content brief with title, angle, trusted sources, and an AI-generated article seed, per Mentionova's content optimization product. Enterprise plans add Content Grids where each spreadsheet column executes an automated step (LLM draft, citation check, brand-voice scoring, Search Console sync). Profound provides prioritized action recommendations and agent-based workflows for content generation; the research does not document equivalent nightly opportunity scoring or pre-written brief generation at self-serve tiers.
What metrics do Mentionova and Profound track for AI search visibility?+
Mentionova tracks six signals per engine on every run: mention rate, citation rate, share of voice, average position, sentiment (scored -1 to +1), and which engines cite the brand. It also tracks citation count, citation velocity, and an AI visibility score. Per Profound's own blog, Profound's Answer Engine Insights covers visibility, share of voice, citations, sentiment, and competitive ranking on the topics a team tracks. Both platforms surface competitor benchmarking and share-of-voice data; Mentionova also emits typed drift events (mention lost, position declined, sentiment shift) tied to before-and-after phrase-level diffs that fire the morning after each run.
How does agency reporting work on Mentionova compared with Profound?+
Mentionova has dedicated agency plans with published pricing: Launch at $200/mo annual (3 workspaces), Growth at $799/mo annual (10 workspaces), and Agency Enterprise (50+ workspaces). Each client workspace is fully isolated, separate prompts, citations, and history, and reports are white-labeled with up to five branding elements (logo, name, tagline, color, footer), per Mentionova's agency reporting product. Tokenized links carry configurable expiry and view tracking. Role-based access (admin, strategist, viewer) gives per-member controls over which workspaces and tabs each person can open. Profound's published tiers do not document a named agency tier structure; per the research, no equivalent published agency pricing or workspace architecture is available for Profound at self-serve.
How does Profound's pricing and feature set compare to Mentionova for mid-market teams?+
Profound's Growth plan covers 3 engines and 100 prompts at $399/month; its Enterprise tier covers up to 10 engines at custom pricing requiring a sales conversation. Teams without a dedicated enterprise analytics budget, teams that need multi-client agency workspaces at a published price, or teams that want Reddit tracking and nightly content briefs as part of the same workflow will find Mentionova's feature-to-price ratio more favorable at mid-market scale.
What is answer engine optimization (AEO) and how do Mentionova and Profound support it?+
Answer engine optimization (AEO) is the practice of structuring content so AI answer engines, such as ChatGPT, Perplexity, Claude, and Google AI Overviews, cite a brand in their responses. Both Mentionova and Profound support AEO by tracking citation presence and surfacing content gaps. Mentionova adds nightly 0 to 1 scored opportunities with pre-written briefs; Profound provides prioritized action recommendations and agent-based workflows.

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