AI traffic analytics: the visits AI answers actually send.

AI traffic analytics is the measurement of visits that arrive from AI answer engines such as ChatGPT, Perplexity, Gemini, Copilot and Claude, separated from the rest of your referral traffic. When an engine cites your page and a reader clicks the link, the visit usually lands in GA4 as a referral. Analytics built for AI search splits those visits out by engine, ties them to the pages they reached, and reports how they convert, so AI search shows up as a channel of its own instead of noise.

ChatGPT referral traffic is measured from the referrer on each visit. When someone clicks a cited link in a ChatGPT answer, GA4 usually records the session with a ChatGPT referrer inside the Referral channel. Mentionova reads your GA4 property, classifies those referrers by engine, and reports sessions, landing pages and conversions for each one. Visits that arrive without a referrer can't be attributed this way, so read the figures as the floor of what AI search sends you, not the ceiling.

AI search analytics measures what happens after the answer: the visits, landing pages and conversions AI engines send to your site. AI visibility tracking measures the answer itself: whether the engines name you, cite you, and where. You need both. Visibility shows whether you are in the answer; traffic shows whether being there brings buyers. Mentionova runs both from one workspace, so a citation you win can be checked against the visits it sent.

Mentionova classifies GA4 referral visits from ChatGPT, Perplexity, Gemini, Copilot and Claude, and charts each engine as its own band, week by week. You see each engine's share of your AI sessions, the pages those visits land on, and how they convert. It reads the GA4 property you already run, so there is nothing to install on your site.

Yes. ChatGPT gets its own band in the weekly chart, with its share of your AI sessions and its trend against the prior period. In a default GA4 setup, ChatGPT referral traffic sits inside the Referral channel with everything else; Mentionova separates it, so you can report it as a number of its own.

AI search analytics is the reporting layer for visits that come from AI answer engines: how many sessions each engine sends, which pages they land on, and how those visitors convert. It complements AI visibility tracking, which measures whether the answer names and cites you. Together they show whether winning the answer turns into buyers.

No. Mentionova connects to the GA4 property you already have, in one click, and reads the sessions already recorded there. You don't re-tag your site or rebuild channel groups; AI referrers are separated from the rest of the Referral channel inside Mentionova, and your GA4 reports stay as they are.

It depends on your site, which is why it is measured rather than assumed. Mentionova puts the conversion rate of AI visitors next to your site-wide rate for the same window, using the conversions GA4 already records, and lists the landing pages behind the difference, so you can see which pages turn AI visits into customers.

Pages and AI traffic attribution is part of every paid plan, from Starter for brands and Launch for agencies upward. It sits alongside prompt tracking, opportunities with ready briefs, and workflows and grids, so the visits AI search sends can be read next to the answers that sent them. Every paid plan starts with a free trial.