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Content gap analysis: the topics competitors win without you.

Mentionova collects every prompt where an AI engine names a competitor and not you, across six engines, groups them into topics, and names the page that would close each gap: a new guide, or a refresh of one you have.

First growth signal in ~2 minutes · no pixel to install

30 days of prompts where a competitor is named and NorthPay isn't, settling into topics, each resolved to a page.

The problem

The calendar is full.Nobody knows what gets cited.

The content is good, but no one can say which topics would get you cited. Keyword gap reports show what competitors rank for on Google. They don't show which questions the answer engines hand to a competitor instead of you.

The answer gap

Every prompt a rival wins, in one stream.

Each chip is a buyer prompt tracked over the last 30 days, with a dot for every engine that cites NorthPay. The dim ones name a competitor and leave you out. Those are the gaps.

  • best payment orchestration platform
  • accept multiple currencies online
  • split payments for marketplaces
  • best multi-currency payment gateway
  • how to reduce payment declines
  • pay sellers in multiple countries
  • marketplace escrow payments
  • what is a good chargeback ratio
  • show prices in local currency
  • how to win a chargeback dispute
  • payment orchestration vs gateway
  • best chargeback protection tool
  • best payout API for platforms
  • friendly fraud vs chargeback fraud
  • PCI compliance checklist for SaaS
  • currency conversion at checkout
  • instant payouts for gig platforms
  • KYC checks for marketplace sellers
  • how do marketplace payouts work
  • chargeback management for SaaS
  • smart payment routing
  • how to reduce chargebacks online
  • local payment methods in Europe
  • dispute management software
  • payment failover setup
  • chargeback alerts for merchants
  • how long do chargebacks take
  • ChatGPT
  • Perplexity
  • Claude
  • Gemini
  • Google AI
  • Reddit

3 cited by 4+ engines · 6 of 27 cited anywhere

From prompts to pages

Twenty-one gaps. Three pages close them.

The same 30 days of prompts, grouped: every prompt where a rival is named and NorthPay isn't, settled into topics you can write for.

05 · …and the page that closes it: write one, or refresh one you have.

9prompts

Chargebacks & disputes

Paylane leads

write/guides/chargeback-disputes

7prompts

Marketplace payouts

Corvex leads

write/guides/marketplace-payouts

5prompts

Multi-currency checkout

Stackpoint leads

refresh/guides/multi-currency-checkout

how to win a chargeback disputemarketplace escrow paymentsshow prices in local currency

From plan to page

Every topic ends in a page.

Send the topics to a grid and each one gets a brief: the angle, the facts to include, and the sources the engines trust for those prompts today. Writers start from research, not a blank page.

  • New page or refresh, named per topic
  • A brief per topic, drafted in the grid
  • Your team edits and publishes

send to grid

Brief · winning chargeback disputes
  • Topic: Chargebacks & disputes · 9 prompts, 6 engines
  • Rival to beat: Paylane, named most often
  • Cited instead today: The Payments Ledger · r/fintech · G2
  • Angle: the evidence that wins a dispute, by reason code
  • Include: chargeback ratios, timelines and alert options
  • Page: new guide at /guides/chargeback-disputes

drafted in the grid · your team edits and publishes

3

answer engines now naming them

We now show up in ChatGPT, Claude and Perplexity when buyers research AI agent security — with the content that defines our category.
Jiquan NgiamCo-Founder, MintMCP

Content Gap Analysis · FAQ

Questions, answered.

Content gap analysis is the process of finding the topics your buyers ask about that your content doesn't cover, or covers less convincingly than a competitor. The classic version compares keyword rankings with rivals on Google. For AI search, the gap that matters sits in the answers themselves: the prompts where ChatGPT, Perplexity, Claude, Gemini, Google AI or Reddit name a competitor and leave you out. Mentionova finds those prompts, groups them into topics, and names the page that would close each one.

A content gap analysis tool for AI search starts from tracked prompts rather than keywords. Each prompt runs across the answer engines on a schedule, and every answer that names a competitor but not you is logged as a gap. Gaps about the same subject are grouped into a topic, the sources cited in your place are listed, and each topic is mapped to a new page or a refresh of an existing one, so the output is a publishing plan, not a spreadsheet.

Your tracked prompts across ChatGPT, Perplexity, Claude, Gemini, Google AI and Reddit. Any answer in the last 30 days that names a competitor and not you counts as a gap. Each gap carries the engine, the competitor named and the sources cited, and gaps about the same subject are grouped into one topic with a page to close it.

A keyword gap report compares Google rankings: the keywords a rival ranks for and you don't. This compares answers: the questions where an engine recommends a rival and leaves you out. The two overlap, but the answer gap is the one that decides who gets named when a buyer asks an AI engine which product to choose.

The competitors you track in your workspace. Each topic shows which of them is named most often and on which engines, so you can see whether one rival owns a topic or several share it. Add a competitor to your workspace and the next analysis includes the answers that name them.

Yes. Every topic ends with a named page: a new guide to write, or an existing page to refresh. Send the topics to a grid and each gets a brief with the angle, the facts to include, and the sources the engines trust for those prompts. Your team writes and edits, and nothing ships without approval.

The gaps come from your tracked prompts, which re-run on the schedule you choose: weekly, every two weeks or monthly, or daily through the API. The opportunities behind them are rescored every night, so a topic you close drops down the list and a new one rises as soon as the engines start naming someone else.

Usually the biggest topic: the one that covers the most prompts, shows up on several engines, and is led by one competitor, because a single well-built page can answer all of those prompts at once. The analysis sizes every topic by how many prompts it covers and flags the top gap, so the first page is an easy call.

Free AI visibility report

Find the topicsyou're missing.

Connect your domain and add your competitors. Your first growth signal lands in about two minutes; the gaps sort into topics from there.