Keyword clustering tool: from one seed to a pillar-and-spoke plan.

A keyword clustering tool groups keywords into sets one page can target together, so you write one strong page instead of several that compete. Some tools sort an existing export by the ranking URLs its keywords share. Mentionova works from the other end: start from a seed topic, read what Google ranks for it, research the subtopics, and get back a pillar page with the spoke pages around it, each with the keywords it should target.

A pillar-and-spoke plan, often called a topic cluster, is one broad pillar page on a topic linked to narrower spoke pages that each answer one subtopic in depth. The pillar targets the head term; each spoke targets its own group of keywords and links back. The structure keeps your pages from competing with each other and gives search engines and AI answers one clear page per question.

A seed keyword for each topic you want to own. Add one row per seed, set the location, and run the template. It reads the seed's top 10 Google results, mines subtopics with grounded research, and returns a pillar page with its spokes and the keywords each should target.

Overlap tools start from a long export and group keywords whose results share URLs. This template starts from a seed: it reads what Google ranks for it, researches the subtopics searchers and AI answers cover, and plans the pillar and spoke pages to cover them. It's built for planning a topic, not for sorting a spreadsheet you already have.

Send the spokes to a content grid and each becomes a row: draft a brief, write it, check citations across the six AI engines and keep it in your brand voice. Nothing publishes until you approve it.

It helps you build the pages AI search draws on. A page built around one spoke answers a set of related questions in one place instead of spreading them across several thin pages. Track the matching prompts in Mentionova and you can see whether ChatGPT, Perplexity and the other engines cite that page once it ships.

No. It runs as a grid template inside Mentionova, next to workflows, prompt tracking and the opportunities queue. Workflows and grids are part of every paid plan, from Starter for brands and Launch for agencies upward, and every paid plan starts with a free trial.