Content optimization tool: refresh the pages that are slipping.

A content optimization tool finds the pages on your site that are underperforming and tells you what to change to win back traffic and citations. Most compare a page's terms with the top Google results. Mentionova adds the answer engines: for each page it pulls Search Console, checks which sources ChatGPT, Perplexity, Claude, Gemini, Google AI and Reddit cite for the page's top query, reads the live results page, and drafts a refresh brief. You get the reason a page slipped and the fix, row by row.

Content decay is the steady loss of clicks and rankings on a page that used to perform, usually because newer, more complete pages overtook it or the question it answered changed. In AI search it shows up a second way: the page still ranks, but the engines cite other sources in their answers. A content refresh fixes both by updating the facts, covering what the cited sources cover, and answering the question in the first two sentences.

A content audit tells you which pages need work; a content refresh is the work. The audit lines up every page's traffic, rankings and citations and flags the ones slipping. The refresh updates each flagged page against what currently wins, in search results and in AI answers. Mentionova does both in one grid: the Search Console and citation columns are the audit, and the brief column is the plan for the refresh.

Each row gets the page's Search Console clicks and 90-day change, its top query, the sources the six AI engines cite for that query and whether you are one of them, and your position on the live Google results page. An AI column then drafts the refresh brief from those numbers, so the audit and the plan arrive together.

Put the URLs in the grid and sort by the 90-day change in Search Console clicks. The biggest drops rise to the top, each with the query it used to win and the sources now cited in its place. Schedule the grid weekly and new content decay shows up as it starts, not a quarter later.

The target query and its search volume, where the page ranks on Google and how many engines cite it, the sources the engines cite instead, the sections to add, and the lines to rewrite or cut. It is written from the page's own numbers, so a writer can start the content refresh without redoing the research.

Both. The SEO content optimizer side uses Search Console clicks, the top query and the live Google results. The AI side checks which sources ChatGPT, Perplexity, Claude, Gemini, Google AI and Reddit cite for the same query. A refresh brief written against both is aimed at winning back the ranking and the citation at once.

The opportunities queue scores every visibility gap across your tracked prompts each night and hands you the best next play. The content optimizer works a backlog you already know about: a grid that audits a list of your existing URLs at once and drafts a refresh brief for every row. Use the queue to find gaps and the grid to work through pages in bulk.

It drafts; you decide. The brief column writes the plan, and you can add a draft column that writes the rewrite in your brand voice. Nothing is published until someone on your team has read it and approved it, so the final edit and the final call stay with your writers.