Every answer that names them instead of you.
When a competitor is cited more often than you, the gap is measurable in deals. Set both mention rates and see what you're ceding each year.
What is the gap to our loudest competitor worth?
$2.6M
a year, in the gap between you
27 points of mention rate
- The gap
- 27 pts
- Deals a year
- 109
- Half the gap
- $1.3M
- a realistic first target
You 34%
Them 61%
YouThem
How this is worked out
Every figure here comes from your own inputs and the four lines below. Nothing is a benchmark, and nothing is hidden.
- 01Their mention rate − yours = the gap, in percentage points.
- 02Buyers a year × the gap = answers that name them and not you.
- 03× close rate × deal size = what the gap is worth in a year.
What it assumes
- It compares one competitor, not the field. Run it again for each rival you actually lose to.
- Closing a gap fully is rare; the half-gap figure is the more useful number to plan against.
- It credits the whole deal to the mention, so read it as influenced pipeline rather than revenue lost to them.
- Mention rates differ per engine — a gap on ChatGPT can be a lead on Perplexity, so measure per engine before acting.
Free AI visibility report
Stop estimating.Measure it.
These are models. Connect your domain and the agents run your category's buying questions across six engines — what the answer says, who it cites, and where you're missing.