What it costs to not be the answer.
Every answer that names a competitor instead of you is pipeline walking out the door. Move the sliders to your numbers.
What is our current mention rate costing us?
$6.0M
of pipeline a year sits in answers that never name you
$503k a month of exposure
- Deals missed a year
- 252
- Already captured
- $1.7M
- the share you do win
- Worth 10 points
- $774k
- lifting the rate by 10pp
You 22%
Lost 78%
YouLost
How this is worked out
Every figure here comes from your own inputs and the four lines below. Nothing is a benchmark, and nothing is hidden.
- 01Buyers a year × the share researching in AI = buyers who meet an AI answer.
- 02Those buyers × (1 − your mention rate) = the ones who never see your name.
- 03× close rate × deal size = the revenue in answers that don't name you.
What it assumes
- It assumes a buyer you're not named to is lost to you. Many will find you another way, so this is exposure rather than a bill — the size of the surface you're not on.
- It credits a whole deal to a single mention. Halve it for a conservative read.
- The AI-research share is yours to set. Category matters more than any industry average here.
- "Worth 10 points" is a straight ten-percentage-point lift at the same close rate, which is the shape of a good first quarter rather than a promise.
Free AI visibility report
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These are models. Connect your domain and the agents run your category's buying questions across six engines — what the answer says, who it cites, and where you're missing.