What does it take to close the gap?
Set a target mention rate and get a publishing plan — how many pages, of which kind, and the weeks to get there.
How many pages, and how many weeks?
24
pages to go from 24% to 60%
12 weeks at 2 a week
- Weeks
- 12
- Comparison pages
- 10
- X vs Y, alternatives
- Source pages
- 14
- the questions buyers ask
- 016 pages33%
- 0212 pages42%
- 0318 pages51%
- 0424 pages60%
How this is worked out
Every figure here comes from your own inputs and the four lines below. Nothing is a benchmark, and nothing is hidden.
- 01Target − today = the points of mention rate to find.
- 02Divided by the lift you get per page = pages needed.
- 03Divided by your publishing pace = weeks.
- 04The split is 40% comparison pages, 60% source pages — the mix that tends to earn citations.
What it assumes
- Lift per page is the number to be honest about. A page that answers a tracked question well moves the rate; a page nobody asks for moves nothing.
- It assumes every page lands. Budget for a share that doesn't, or plan at a lower lift.
- Points of mention rate get harder near the top — the last ten are slower than the first ten.
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