Semrush and Mentionova both tell you whether ChatGPT and Google's AI answers name your brand. They start from opposite ends. Semrush sells AI visibility as a $99-a-month AI Visibility Toolkit or inside Semrush One from $199 a month, next to the keyword, backlink and rank-tracking data most SEO teams already use. Mentionova is an AI visibility platform from $99 a month billed annually that turns citation gaps into briefs, CMS drafts and Reddit replies. Every Semrush price and limit below was read on semrush.com on 3 November 2026 and is linked in the sources. We make Mentionova, so we say plainly where Semrush wins.
Already on Semrush? Test your own buying questions in a Mentionova free trial, no card.
What are the key takeaways?
- Same entry price, different products. The Semrush AI Visibility Toolkit is $99 a month for 25 tracked prompts. Mentionova Starter is $99 a month billed annually, or $125 monthly, for 25 prompts.
- Semrush tracks daily; Mentionova tracks weekly by default. Semrush Prompt Tracking updates daily. Mentionova scans refresh weekly, with two-weekly, monthly and on-demand runs, and daily runs through the API.
- The engines barely overlap. Semrush Prompt Tracking covers ChatGPT Search, Google AI Mode and Gemini. Mentionova covers ChatGPT, Perplexity and Google on Starter, and adds Claude, Gemini and Reddit on Scale.
- Semrush has the research data. Semrush One advertises 239M+ LLM prompts plus Prompt Research with topic volume and difficulty. Mentionova has no prompt database.
- Mentionova does the fix. Opportunities with ready briefs, workflows and grids for bulk content, and drafts pushed to your CMS are on every Mentionova plan.
- Trials differ. The standalone toolkit has no free trial. Semrush One has a 7-day trial for new users. Mentionova has a free trial on every paid plan, no card.
How do Mentionova and Semrush compare at a glance?
Semrush is an SEO suite with an AI visibility layer: prompt research, daily prompt tracking on three engines, weekly brand performance reports and an AI-readiness site audit. Mentionova is a dedicated AI visibility platform that tracks buying questions on up to six engines and turns each gap into a brief or draft. The table compares both, read 3 November 2026.
| Semrush AI Visibility Toolkit / Semrush One | Mentionova | |
|---|---|---|
| Entry price | Toolkit $99/mo; Semrush One Starter $199/mo ($165.17 annual) | Starter $125/mo, $99/mo billed annually |
| Tracked prompts at entry | 25 (toolkit); 50 (Semrush One Starter) | 25 |
| Prompt tracking engines | ChatGPT Search, Google AI Mode, Gemini | ChatGPT, Perplexity, Google on Starter; adds Claude, Gemini, Reddit on Scale |
| Tracking cadence | Daily | Weekly by default; every two weeks, monthly or on demand; daily through the API |
| Prompt research | Prompt Research with topic volume, difficulty and intent | None |
| Brand perception | Brand Performance: share of voice, sentiment, narratives, updated weekly | Sentiment and position logged per answer |
| Content output | AI-generated recommendations; content tools sit in separate Semrush toolkits | Opportunities with briefs, workflows and grids, CMS drafts |
| Not a tracked engine | Tracked engine on Scale; reply drafts for cited threads on every plan | |
| Extra users | $99 per extra toolkit license | 3 team seats per brand plan |
| SEO suite | Keyword research, Position Tracking, Site Audit and more | Not an SEO suite |
| Trial | None on the toolkit; 7 days on Semrush One | Free trial on every paid plan, no card |
How much does each one cost?
Semrush sells AI visibility two ways: the standalone AI Visibility Toolkit at $99 a month, or bundled with its SEO tools in Semrush One at $199 or $299 a month, with Advanced on custom pricing. Mentionova sells three brand plans at $125, $400 and $999 a month, or $99, $320 and $799 billed annually.
| Semrush option (semrush.com/prices) | Price | AI visibility allowance |
|---|---|---|
| AI Visibility Toolkit | $99/mo | 25 tracked prompts, 1 project, 1 Brand Performance domain, 300 AI analysis queries and 1,000 Prompt Research queries a day |
| Semrush One Starter | $199/mo, $165.17/mo billed annually | 50 prompts tracked daily, 1 Brand Performance domain, 300 AI visibility reports a day, plus 5 websites and 500 keywords for SEO |
| Semrush One Pro+ | $299/mo, $248.17/mo billed annually | 100 prompts tracked daily, plus 15 websites and 1,500 keywords |
| Semrush One Advanced | Custom, by demo | Unlimited prompts tracked daily, 40+ websites, API, team users |
| Extra prompts (toolkit add-on) | $60/mo | 50 more tracked prompts |
| Extra Brand Performance domain or location | $99/mo each | One more domain or location |
| Extra user on the toolkit | $99 per license | Access for one more teammate |
Semrush says annual billing saves up to 17%. Its AI Visibility Toolkit knowledge base adds that each user in a corporate account needs their own toolkit license; it cannot be shared through shared limits.
| Mentionova plan (pricing) | Price | Includes |
|---|---|---|
| Starter | $125/mo, $99 billed annually | 25 prompts, 3 engines, 100 agentic tasks |
| Scale | $400/mo, $320 billed annually | 100 prompts, 6 engines, 500 agentic tasks |
| Enterprise | $999/mo, $799 billed annually | 250 prompts, 6 engines, 2,500 agentic tasks |
Every Mentionova plan lists pages and AI traffic attribution, actionable opportunities with ready briefs, workflows and grids for bulk content, Reddit engagement and integrations. The plans overview adds 1 workspace and 3 team seats per brand plan. Annual billing saves about 20%.
What does tracking the same prompts cost on each?
For 25 prompts, the two cost the same on paper: $99 a month for the Semrush toolkit and $99 a month for Mentionova Starter on annual billing. At 100 prompts, Semrush One Pro+ costs $299 a month and Mentionova Scale costs $400, or $320 billed annually. Seats and engines change the sum more than prompts do.
Worked examples on monthly list prices. The arithmetic is ours.
| Workload | Semrush | Mentionova |
|---|---|---|
| 25 prompts, 1 user | Toolkit, $99; 3 engines, daily | Starter, $125 ($99 annual); 3 engines, weekly |
| 25 prompts, 3 users | Toolkit plus 2 extra licenses: $99 x 3 = $297 | Starter, $125 ($99 annual); 3 seats included |
| 75 prompts, 1 user | Toolkit plus 1 prompt add-on: $99 + $60 = $159 | Scale, $400 ($320 annual); 100 prompts, 6 engines |
| 100 prompts plus SEO tools | Semrush One Pro+, $299 ($248.17 annual) | Scale, $400 ($320 annual); no SEO suite |
Price your own prompt list, not ours. Start a Mentionova free trial, no card.
Which AI engines does each tool track?
Semrush Prompt Tracking runs on ChatGPT Search, Google AI Mode and Gemini. Mentionova Starter covers ChatGPT, Perplexity and Google, and Scale and Enterprise add Claude, Gemini and Reddit. Only Semrush tracks AI Mode. Only Mentionova tracks Perplexity, Claude and Reddit as prompt-tracking engines.
| Engine | Semrush Prompt Tracking | Mentionova Starter | Mentionova Scale and Enterprise |
|---|---|---|---|
| ChatGPT | Yes (ChatGPT Search) | Yes | Yes |
| Google AI Mode | Yes | No | No |
| Gemini | Yes | No | Yes |
| Google AI Overviews | Not a Prompt Tracking engine | Yes (Google) | Yes |
| Perplexity | Not a Prompt Tracking engine | Yes | Yes |
| Claude | No | No | Yes |
| No | No | Yes |
Semrush's Prompt Tracking guide lists ChatGPT Search, Google AI Mode and Gemini as the engines you can select. Its Brand Performance reports run queries through LLMs such as ChatGPT and Google's AI Mode, and the pricing page shows Google Search, ChatGPT, Perplexity and Gemini icons in its AI visibility section. If Perplexity or Claude drives buyers in your category, Mentionova Scale tracks both on a schedule.
How fresh is the data in each tool?
Semrush updates Prompt Tracking daily, and Visibility Overview, Competitor Research and Prompt Research daily on a rolling basis, while Brand Performance reports update weekly. Mentionova scans refresh weekly by default, with two-weekly, monthly and on-demand runs, and daily runs through the API.
What that means in practice:
- Semrush catches a sudden drop faster. Daily Prompt Tracking shows the day an answer changed. Semrush's own guide suggests checking rankings at least weekly to spot trends.
- Mentionova's schedule matches a publishing cycle. A weekly run is enough to see whether last week's page moved an answer. Running a prompt by hand does not draw from the task pool, per the plans overview.
- Mentionova's first read is quick. Its tracker says the first signal lands in about two minutes, with no pixel, tag or code on your site.
What does Semrush do that Mentionova does not?
Semrush wins on research and on the SEO suite. It offers Prompt Research with topic-level volume, difficulty and intent, Brand Performance reports on share of voice, sentiment and narratives, an AI-readiness check inside Site Audit, Google AI Mode tracking and daily updates. If your team already lives in Semrush, the AI data sits beside keywords, backlinks and Position Tracking.
From Semrush's AI Visibility Toolkit and Prompt Tracking documentation:
- Prompt Research. Keyword research for AI: topic volume, difficulty and intent, with 1,000 daily queries on the toolkit.
- AI Visibility Score. How often a brand is mentioned compared with the median of its top competitors, which Semrush identifies automatically.
- Brand Performance. Share of voice, sentiment, key narratives and AI-generated strategic recommendations, updated weekly.
- AI Search Site Audit. Checks for technical issues that block AI crawlers, up to 100 pages on the toolkit.
- Answer snapshots and sources. Prompt Tracking shows the actual ChatGPT Search, AI Mode or Gemini result and every domain and URL cited.
- MCP access. Semrush One Starter lists MCP access, and Semrush says you can chat with its data in ChatGPT, Claude and more.
Mentionova has no prompt database, no keyword or backlink data and no site audit for AI crawlers, and it does not track AI Mode.
What does Mentionova do that Semrush does not?
Mentionova wins on turning a gap into work. Every plan lists actionable opportunities with ready briefs, workflows and grids for bulk content, and drafts pushed to WordPress, Webflow, Ghost, Sanity or a webhook. It tracks Perplexity, Claude and Reddit, and drafts replies to the Reddit threads AI engines cite. Three seats come with every brand plan.
From Mentionova's pricing, AI visibility tracker and CMS integrations pages:
- Opportunities with briefs. Each gap arrives as an actionable opportunity with a ready brief, on every plan.
- Drafts in your CMS. Publishing targets push finished drafts to WordPress, Webflow, Ghost, Sanity or your own webhook, and everything arrives as a draft for a person to review.
- Reddit engagement. The Reddit tab lists the threads your engines cite and drafts a reply for you to post; Mentionova never posts on your behalf. Enriching a thread costs 5 tasks.
- Who won the answer. Each run logs whether you were named, whether your domain was cited, your position, sentiment and every source the engine used, with 1,000+ citations kept per prompt and CSV export.
- Trial first. Every paid plan starts with a free trial, no card.
Which tool fits which team?
Semrush fits SEO teams that already pay for it, need daily AI Mode data, or want prompt research before they pick what to track. Mentionova fits lean marketing teams that want Perplexity, Claude and Reddit coverage, seats included, and a tool that drafts the page or reply that closes the gap.
Choose Semrush if:
- You already use Semrush for keywords, backlinks and rank tracking.
- You need daily tracking or Google AI Mode coverage.
- You want prompt research with volume and difficulty before you choose prompts.
- One person will use the AI data, so extra licenses are not a cost.
Choose Mentionova if:
- Your buyers ask Perplexity or Claude, or Reddit threads shape answers in your category.
- Several people need access without paying per seat.
- You want each gap turned into a brief or a CMS draft for a person to approve.
- You want to test on your own prompts before paying.
What is the verdict, criterion by criterion?
Semrush wins on research data, daily cadence, AI Mode and the SEO suite. Mentionova wins on engine breadth beyond Google and ChatGPT, seats, content output, Reddit and the free trial. The right pick depends on whether your bottleneck is knowing where you stand or shipping the pages that change it.
| Criterion | Semrush | Mentionova | Verdict |
|---|---|---|---|
| Price for 25 prompts, 1 user | $99/mo | $125/mo, $99 annual | Tie on annual |
| Prompt research database | 239M+ prompts, topic volume and difficulty | None | Semrush |
| Tracking cadence | Daily | Weekly by default, daily through API | Semrush |
| Google AI Mode | Yes | No | Semrush |
| Perplexity, Claude, Reddit tracking | No | Yes, on Scale | Mentionova |
| Seats | $99 per extra toolkit license | 3 per brand plan | Mentionova |
| Briefs and CMS drafts | Recommendations only | Every plan | Mentionova |
| Free trial | None on toolkit; 7 days on Semrush One | Yes, no card | Mentionova |
| SEO suite | Yes | No | Semrush |
Keep Semrush for research and test the drafting side. Start a Mentionova free trial, no card.
Can you run Semrush and Mentionova together?
Yes, and for SEO teams already on Semrush that is often the cheapest setup. Use Semrush Prompt Research and Competitor Research to find the prompts where rivals win, keep AI Mode on Semrush Prompt Tracking, and load your top buying questions into Mentionova to cover Perplexity, Claude and Reddit and turn each gap into a brief or draft.
Our Semrush AI Visibility Toolkit alternatives post covers other trackers, and Semrush AI Toolkit vs Ahrefs Brand Radar vs a dedicated platform covers the suite question in depth.
Why isn't my brand in ChatGPT, and which tool tells you why?
ChatGPT names the brands that appear in the pages it retrieves. If competitors own the review sites, listicles and forum threads it reads, they get the mention. Both tools show the cited sources. Semrush shows them in Prompt Tracking's Sources report; Mentionova shows them per prompt and engine and drafts the response.
How each tool answers "why not us?":
- Semrush shows every domain and URL cited for your tracked prompts, with answer snapshots, and its Competitor Research report lists the prompts and topics where others are cited and you are not.
- Mentionova shows, for each tracked prompt and engine, who was named instead of you, your position, the sentiment and every source URL, then lists the gap as an opportunity with a brief.
Before you buy either, run the manual check in our guide on how to check if ChatGPT mentions your brand. For other vendors' prices side by side, see AI visibility tool pricing, and for the short version of this page, our Mentionova vs Semrush comparison.
How do you test both before you commit?
The standalone Semrush toolkit has no free trial, but Semrush One offers 7 days free for new users, and a free Semrush account gives 1 demo project and 10 reports a day. Mentionova's free trial needs no card. Run the same buying questions in both for one week and compare.
A one-week plan:
- Day 1. Pick 10 unbranded buying questions, such as "best [category] tool for [use case]". Add them to Semrush Prompt Tracking on ChatGPT Search and to Mentionova's trial.
- Day 2. Run Semrush Prompt Research on your category and note prompts you missed.
- Days 3 to 6. Compare who each tool says is named instead of you, and which sources it cites.
- Day 7. Take the biggest gap. In Semrush, read the Brand Performance recommendations; in Mentionova, open the opportunity brief. Ask which output your team can ship this week.
Where does each number come from?
All pages read on 3 November 2026.
- Semrush: semrush.com/prices (Semrush One Starter, Pro+ and Advanced prices and limits, annual saving, free plan, add-on users, Enterprise tracking frequency, 7-day trial); AI Visibility Toolkit knowledge base ($99 price, no free trial, toolkit limits, $99 extra licenses and domains, $60 for 50 prompts, update frequency, AI Visibility Score, corporate accounts); Prompt Tracking guide (engines, metrics, snapshots, Sources report, scheduled exports); Semrush One (239M+ LLM prompts, 7-day trial for new users, MCP).
- Mentionova: pricing (plans, engines, features, free trial, annual saving, Reddit engagement); plans overview (seats, workspaces, agency plans, weekly scans, manual runs); AI visibility tracker (schedules, citations kept, first signal); CMS integrations (publishing targets, drafts).
What else do people ask about Mentionova and Semrush?
Is Mentionova or Semrush better for AI visibility?
Neither wins for every team. Semrush is better for prompt research, daily tracking, Google AI Mode and teams already in its SEO suite. Mentionova is better for Perplexity, Claude and Reddit coverage, included seats, briefs and CMS drafts, and a free trial on your own prompts.
How much does the Semrush AI Visibility Toolkit cost?
$99 a month for 25 tracked prompts, 1 project and 1 Brand Performance domain. Extra prompts cost $60 a month per 50, and extra users or Brand Performance domains cost $99 each. Semrush One, which bundles SEO and AI visibility, starts at $199 a month for 50 prompts.
Does the Semrush AI Visibility Toolkit have a free trial?
No. Semrush's knowledge base says the toolkit has no free trial and needs a paid subscription. Semrush One offers a 7-day free trial for new users, and the free Semrush plan includes 1 demo project and 10 reports a day.
Which engines does Semrush Prompt Tracking cover?
ChatGPT Search, Google AI Mode and Gemini. Semrush's guide says Estimated Traffic and Share of Voice are not available in Prompt Tracking for these engines; share of voice sits in the Brand Performance reports, which update weekly.
How often does Mentionova run tracked prompts?
Scans refresh weekly by default, with two-weekly, monthly and on-demand runs, and daily runs through the API. Running a prompt by hand does not draw from your task pool.
Can I use Mentionova alongside Semrush?
Yes. Keep Semrush for SEO, prompt research and AI Mode, and use Mentionova for Perplexity, Claude and Reddit tracking, opportunity briefs and CMS drafts. Mentionova's free trial needs no card, so you can test the overlap first.
See which engines name you, and get the brief to fix it. Start a Mentionova free trial, no card.