XFunnel is now part of HubSpot. HubSpot announced the agreement on 31 October 2025, and its annual report says the deal closed on 1 December 2025 for $16.5 million in cash, net of cash acquired. xfunnel.ai is still online and still lists a free one-time audit and a custom Enterprise plan, but its main buttons now read "Get updates" and "Sign up for updates". If you were evaluating XFunnel, or need to replace it, below are nine alternatives with prices read from each vendor's own pricing page on 2 November 2026. We make Mentionova, one of the nine, so we say plainly where it loses.
Replacing XFunnel? Run your most valuable buyer prompts in a free Mentionova trial, no card.
What are the key takeaways?
- HubSpot bought XFunnel. HubSpot said XFunnel "will be integrated natively into our marketing products." HubSpot's own AEO tool is sold standalone at $50 a month ($45 billed annually) for 25 prompts run daily on ChatGPT, Gemini and Perplexity.
- XFunnel's pricing page lists two plans: a free one-time audit of 50 search queries, and a custom Enterprise plan with daily monitoring, unlimited queries, weekly expert meetings and managed services such as content, Reddit and Wikipedia work.
- For enterprise scope, Profound, AthenaHQ and Scrunch are the closest fits. Profound tracks up to 9 answer engines on custom pricing; AthenaHQ Starter covers 11 models for $295; Scrunch Core is $250 with site audits.
- For self-serve daily tracking, Peec AI and Promptwatch start at $95 for 50 prompts, SE Visible at $89 for 75 and Otterly at $29 for 15.
- Mentionova costs more per prompt and runs weekly by default. Starter is $125 a month ($99 annual) for 25 prompts on three engines. It fits teams that want gaps turned into briefs, CMS drafts and Reddit replies without a services retainer.
What happened to XFunnel?
HubSpot announced its agreement to acquire XFunnel on 31 October 2025 and completed the deal on 1 December 2025, according to HubSpot's annual report. XFunnel's founders announced the move on the XFunnel blog the same day as HubSpot. HubSpot said it would integrate XFunnel into its marketing products.
What the primary sources say, read on 2 November 2026:
| Question | Answer | Source |
|---|---|---|
| Who bought XFunnel? | HubSpot | HubSpot company news |
| When did it close? | 1 December 2025 | HubSpot annual report, note 8 |
| What did HubSpot pay? | $16.5 million in cash, net of cash acquired, plus about $12.2 million contingent on post-acquisition employment | Same filing |
| What happens to the product? | "XFunnel will be integrated natively into our marketing products" | HubSpot company news |
| What did XFunnel say? | "We have decided to partner with HubSpot to continue our journey" | XFunnel blog |
| What does xfunnel.ai show now? | Free Starter and Enterprise plans, with "Get updates" buttons | xfunnel.ai/pricing |
HubSpot's filing says it expects "to leverage XFunnel's platform to strengthen the Company's AEO capabilities within its marketing products." That makes HubSpot AEO the most direct path for XFunnel's technology, though HubSpot has not published a feature-by-feature mapping between the two.
What did XFunnel offer that a replacement needs to cover?
XFunnel's pricing page lists a free one-time audit of 50 search queries on four engines, and a custom Enterprise plan with daily monitoring, unlimited queries, all languages and regions, analytics referrals, bot detection, content and technical audits, SSO, weekly expert meetings and managed services. A replacement should cover the parts you actually used.
| XFunnel Enterprise item (as listed) | What it means | Alternatives that list something similar |
|---|---|---|
| Daily monitoring, unlimited search queries | Prompts run every day at volume | Profound (custom), Peec AI, Promptwatch, SE Visible, HubSpot AEO |
| 9 engines plus Meta AI and DeepSeek "coming soon" | ChatGPT, ChatGPT + Browsing, Perplexity, Claude, AI Overviews, AI Mode, Gemini, Copilot, Grok | Promptwatch (all models), AthenaHQ (11 models), Profound (up to 9) |
| Referral tracking via Google Analytics, bot detection | AI traffic and crawler activity | Scrunch (agent traffic), Profound (agent analytics), Mentionova (pages and AI traffic attribution) |
| AI-friendly content audit, technical AEO audit | Site checks for AI readability | Scrunch (5 site audits a month on Core), HubSpot AEO (site audit) |
| Weekly expert meeting and strategy assessment | Human analyst support | Profound (dedicated support on Enterprise) |
| Managed content, Reddit, Wikipedia, affiliate network | Done-for-you services, Reddit via a partner agency | Mentionova drafts content and Reddit replies for your team to approve |
XFunnel's homepage also lists a dedicated analyst, an experimentation platform, content briefs and an affiliate activation kit. If the analyst and the managed services were the main value, a software tool alone will not replace them; budget for an agency or in-house time as well.
What are the best XFunnel alternatives?
The strongest XFunnel alternatives are HubSpot AEO for the official successor path, Profound, AthenaHQ and Scrunch for enterprise scope, Peec AI, Promptwatch and SE Visible for self-serve daily tracking, Otterly for the smallest bill, and Mentionova for briefs, CMS drafts and Reddit replies. All prices were read on 2 November 2026.
| Tool | Entry price (as listed) | Prompts on entry plan | Engines on entry plan | Cadence | Trial (as listed) | Best for |
|---|---|---|---|---|---|---|
| XFunnel (baseline) | Free one-time audit; Enterprise custom | 50 one-time (free); unlimited (Enterprise) | ChatGPT, Gemini, Claude, Perplexity (free) | One-time (free); daily (Enterprise) | Free audit | Managed AEO programs |
| HubSpot AEO | $50/mo, $45 annual | 25 | ChatGPT, Gemini, Perplexity | Daily | 28 days, no card | HubSpot users, cheapest daily tracking |
| Mentionova | $125/mo, $99 annual | 25 | ChatGPT, Perplexity, Google | Weekly, every two weeks or monthly; daily through the API | Free trial, no card | Gaps turned into briefs, CMS drafts, Reddit replies |
| Profound | Free trial, then custom | 50 (trial) | ChatGPT, Gemini, AI Overviews (trial) | Daily for 7 days (trial) | Free trial | Enterprise programs with agents |
| AthenaHQ | Free tier; Starter $295/mo | 3,600 credits (1 credit = 1 response) | 11 models on Starter | Not stated on pricing page | Free Essential tier | Many engines plus actions |
| Scrunch | $250/mo | 125 | ChatGPT, Perplexity, Google AIO, Copilot | Not stated on pricing page | 7 days | Site audits, agent traffic |
| Promptwatch | $95/mo | 50 (6,000 responses) | All models | Daily | Free trial | Every model, API and MCP on the entry plan |
| Peec AI | $95/mo | 50 | 3 chosen from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI | Daily | Free trial | Daily tracking, unlimited users |
| SE Visible | $89/mo, $71 annual | 75 | ChatGPT, AI Overviews, AI Mode, Gemini, Copilot | Daily | 10 days | Most daily prompts under $100 |
| Otterly | $29/mo | 15 | ChatGPT, AI Overviews, Perplexity, Copilot | Daily | Free trial | Lowest monthly bill |
"Engines on entry plan" means what the cheapest paid plan includes. Several tools add engines on higher plans or as add-ons.
Which XFunnel alternative fits which use case?
Match the alternative to the part of XFunnel you relied on. For the HubSpot path, HubSpot AEO. For enterprise breadth and support, Profound, AthenaHQ or Scrunch. For a self-serve daily tracker, Peec AI, Promptwatch, SE Visible or Otterly. For content and Reddit work produced in-house, Mentionova.
Is HubSpot AEO the natural XFunnel replacement?
HubSpot AEO is $50 a month, or $45 billed annually, for 25 prompts run daily on ChatGPT, Gemini and Perplexity, with no other HubSpot subscription required and a 28-day free trial with no card. Claude, Google AI Mode and AI Overviews are available through a beta that uses twice as many answers per prompt.
It reports brand visibility, sentiment, share of voice and citations, with prioritized recommendations and a site audit. Generating blog posts from recommendations needs Marketing Hub Professional or Enterprise plus HubSpot Credits. Marketing Hub Enterprise includes 50 prompts, and extra capacity on Professional and Enterprise is $20 a month per 10 prompts. Our Mentionova vs HubSpot AEO comparison covers the detail.
Is Mentionova the right alternative if you want the work done in-house?
Mentionova Starter is $125 a month, or $99 billed annually, for 25 tracked prompts on ChatGPT, Perplexity and Google, with 100 agentic tasks and 3 team seats. Scale is $400 ($320 annual) for 100 prompts on six engines, adding Claude, Gemini and Reddit. Every brand plan lists opportunities with ready briefs, workflows and grids for bulk content, Reddit engagement and integrations.
Where XFunnel listed managed content and Reddit services, Mentionova drafts the work for your team to approve. Finished drafts push to WordPress, Webflow, Ghost, Sanity or a custom webhook, and every target receives a draft, not a live post. The Reddit tab lists the threads your engines cite and drafts a reply for you to post; Mentionova never posts on your behalf. Agency plans start at $250 a month ($200 annual) for 50 prompts and 3 client workspaces.
Is Profound the closest enterprise match?
Profound offers a free trial of 50 prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews. Enterprise is custom, with a tailored prompt tracking plan, up to 9 answer engines, AI Marketer credits for the whole team, dedicated support and SSO/SAML with SOC 2 compliance. Its agent analytics tracks AI-sourced traffic. See Profound alternatives for more.
Is AthenaHQ better if you want many engines and actions?
AthenaHQ has a free Essential tier with 300 credits on five engines, then Starter at $295 a month for 3,600 credits, where 1 credit is 1 AI response. Starter covers 11 models, including ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot and Grok. The free tier lists unlimited users. Read Athena alternatives if you are comparing it.
Is Scrunch a fit for site audits and AI agent traffic?
Scrunch Core is $250 a month for 125 prompts, 5,000 responses, 5 site audits a month, 1 brand workspace and 5 user licenses on ChatGPT, Perplexity, Google AIO and Copilot, with a 7-day free trial. Its product menu covers agent traffic, site optimization and Agent Pages, which Scrunch says "deliver an optimized experience to AI agents."
Which self-serve daily tracker replaces XFunnel's monitoring?
Peec AI Starter is $95 for 50 prompts on 3 chosen models with unlimited users. Promptwatch Essential is $95 for 50 prompts and 6,000 responses on all models, with MCP and API access. SE Visible Basic is $89 ($71 annual) for 75 prompts and 5 projects. Otterly Lite is $29 for 15 prompts on four engines. All four track daily.
What is the cheapest XFunnel alternative per tracked prompt?
SE Visible is cheapest per prompt among these at $1.19, followed by Peec AI and Promptwatch at $1.90, Otterly at $1.93, and HubSpot AEO and Scrunch at $2.00. Mentionova is the most expensive per prompt at $5.00. XFunnel Enterprise, Profound Enterprise and AthenaHQ do not price per prompt.
| Tool | Entry plan, monthly billing | Prompts | Price per prompt (calculated) |
|---|---|---|---|
| SE Visible Basic | $89 | 75 | $1.19 |
| Peec AI Starter | $95 | 50 | $1.90 |
| Promptwatch Essential | $95 | 50 | $1.90 |
| Otterly Lite | $29 | 15 | $1.93 |
| HubSpot AEO | $50 | 25 | $2.00 |
| Scrunch Core | $250 | 125 | $2.00 |
| Mentionova Starter | $125 | 25 | $5.00 |
Price per prompt ignores engine count, run frequency and what you get after a gap is found. All figures are our arithmetic from monthly list prices. For every platform's price in one table, see AI visibility tool pricing.
Why does AI cite your competitors instead of you?
AI engines name the brands that appear in the sources they pull for a question. If competitors appear in the listicles, review sites and Reddit threads an engine leans on, and you do not, the engine names them. A tracker shows you which sources those are; closing the gap takes content and outreach.
What to look for in any XFunnel replacement:
- Citation analysis per prompt. You need the domains and URLs behind each answer, not just a mention score. HubSpot AEO, Otterly and Peec AI all list citation tracking.
- Competitor share of voice. It shows which rival wins each question. HubSpot AEO, Peec AI and Mentionova list it.
- A route from gap to action. XFunnel paired data with analysts and managed services. Without them, you need briefs or drafts your team can ship.
- Community sources. XFunnel listed Reddit reputation work as a managed service. Mentionova lists the Reddit threads your engines cite and drafts replies for a person to post.
For a manual version of this check, see How to check if ChatGPT mentions your brand.
Where does Mentionova lose to the other XFunnel alternatives?
Mentionova loses on price per prompt, daily cadence, engine count on the entry plan and human services. HubSpot AEO runs 25 prompts daily for $50; Mentionova Starter runs 25 prompts on three engines for $125. Mentionova does not track Google AI Mode, Copilot or Grok, and offers no weekly analyst meetings. Know these gaps before you trial it.
- Price. $125 a month for 25 prompts, against $50 at HubSpot AEO and $95 for 50 at Peec AI or Promptwatch.
- Cadence. Mentionova's plans overview says scans refresh weekly. Its tracker page lists weekly, every-two-weeks and monthly schedules, with daily runs through the API.
- Engines. Starter covers ChatGPT, Perplexity and Google. Claude, Gemini and Reddit need a six-engine plan from $400. XFunnel Enterprise listed Copilot, Grok and AI Mode; Mentionova tracks none of them.
- Services. XFunnel Enterprise listed weekly expert meetings, strategy assessments and managed content, Reddit and Wikipedia work. Mentionova is software: it drafts, your team approves and posts.
- Seats. Every Mentionova plan includes 3 team seats. Peec AI lists unlimited users on every plan.
If you need daily data on many engines with an analyst attached, start with Profound or AthenaHQ.
How do you switch from XFunnel without losing your baseline?
Rebuild your query list, competitor set and engine list in the new tool, then run it for at least two weeks before judging results. AI answers vary from run to run, so a short overlap tells you little. Compare mention rate per engine and the sources cited, not a headline score.
- Collect what you tracked. Pull your queries, competitors, regions and recent reports from your XFunnel account while you can still sign in.
- Keep the wording identical. Paste the same queries into the new tool. A small change in phrasing can change the answer.
- Run for 14 days or more. HubSpot AEO's trial is 28 days, SE Visible's is 10 and Scrunch's is 7, so plan around your evaluation window.
- Compare like with like. Compare only engines both tools cover, such as ChatGPT, Perplexity and Gemini.
- Judge the action, not the chart. For your biggest gap, time how long each tool takes to get you to a page update, a source to pitch or a draft.
Agencies replacing XFunnel across clients should also read AI visibility tools for agencies.
Sources
All pages were read on 2 November 2026.
- XFunnel: xfunnel.ai/pricing (plans, engines, features, managed services); xfunnel.ai (homepage features, buttons); XFunnel blog, 31 October 2025.
- HubSpot: company news (agreement, integration plan); annual report note on business acquisitions (closing date, price); hubspot.com/products/aeo (prices, trial, engines); knowledge base (28-day trial, daily runs, limits, premium engines beta); recommendations guide (site audit, content generation requirements); add-ons catalog (AEO Limit Increase).
- Profound, AthenaHQ, Scrunch, Promptwatch, Peec AI, SE Visible and Otterly pricing pages.
- Mentionova: pricing, plans overview, AI visibility tracking and publishing targets.
- Price per prompt is our arithmetic from monthly list prices.
What do people ask about XFunnel alternatives?
Is XFunnel still available?
xfunnel.ai is still online and its pricing page still lists a free one-time audit and a custom Enterprise plan, but the main buttons now say "Get updates". HubSpot completed its acquisition of XFunnel on 1 December 2025 and said it will integrate XFunnel into its marketing products.
Who acquired XFunnel?
HubSpot. The agreement was announced on 31 October 2025 and closed on 1 December 2025. HubSpot's annual report lists the price as $16.5 million in cash, net of cash acquired, with about $12.2 million more tied to post-acquisition employment.
Is HubSpot AEO the same as XFunnel?
HubSpot has not said that. It said XFunnel will be integrated natively into its marketing products and that it will use XFunnel's platform to strengthen its AEO capabilities. HubSpot AEO is sold today at $50 a month for 25 daily prompts on three engines.
How much did XFunnel cost?
XFunnel's pricing page lists a free one-time audit of 50 search queries and a custom-priced Enterprise plan. It publishes no Enterprise price. For published prices, HubSpot AEO is $50 a month, Peec AI and Promptwatch $95 and Scrunch $250.
What is the cheapest XFunnel alternative?
Otterly Lite has the lowest monthly bill at $29 for 15 prompts tracked daily on four engines. SE Visible has the lowest price per prompt among these daily trackers at $1.19. AthenaHQ has a free Essential tier with 300 credits.
Which XFunnel alternative includes Reddit work?
XFunnel listed Reddit reputation management as a managed service through a partner agency. Mentionova lists the Reddit threads your AI engines cite and drafts a reply for a person to post; it never posts for you. Reddit is a tracked engine on Mentionova's six-engine plans.
Is Mentionova a good XFunnel alternative?
It depends on what you used XFunnel for. Mentionova costs more per prompt, runs weekly by default and offers no analyst meetings. It wins if you want each gap turned into a brief and a CMS draft, plus Reddit threads with drafted replies, run by your own team.
Run the queries you tracked in XFunnel on Mentionova. Start the free trial, no card.