Opportunities
Prioritized content recommendations to improve your AI visibility.
Available on Scale plans and above.
Two feeds
- Losing on - prompts where competitors are getting mentioned and you're not. These are your most urgent opportunities.
- Discover - prompts you're not even tracking yet, surfaced from your real search queries and competitor coverage.
Opportunity scoring
Each opportunity gets a composite 0-100 score based on competitive gap, search volume potential, and your existing content strength. The score breaks down into visible sub-components so you understand why something ranked high.
The brief
Every opportunity comes with an actionable brief:
- Gap diagnosis - what the data actually shows.
- Recommended action - optimize an existing page or create something new.
- Working article title and 3-6 question-based H2s.
- Entities to name, statistics to include, and the metric to watch.
- Closest matching page on your site, auto-detected (and overridable).
Eight content playbooks
Each opportunity is tagged with a specific content move: rewrite for extraction, update for freshness, add schema, build internal links, create new content, and more. The brief talks specifics, not generic advice.
Lifecycle
Opportunities automatically close when your mention rate crosses the threshold. No manual cleanup needed.