Google Analytics 4
Connect GA4 to see which assistants actually send visitors, and to which pages.
On this page
Connecting GA4
Connect Google Analytics 4 from the workspace's Integrations tab, or with Connect Google Analytics on the Pages tab. GA4 is independent of Search Console — you can connect either alone.
Choosing a property
Pick the GA4 property after consent. Nothing imports until a property is chosen; saving one starts a 90-day backfill.
What gets imported
Per-page metrics by day (sessions, users, page views, engaged sessions, engagement rate, average session duration), channel rollups, conversions by page and event, and source attribution — both totals and per page.
History: 90 days now, 16 months on demand
The initial import is 90 days; a manual 16-month backfill is available and reports its progress. GA4's own retention is the real ceiling — a free property keeps two months by default and fourteen at most, so months outside that window come back empty.
How AI sessions are classified
Referrers are matched into ten buckets: ChatGPT, Claude, Perplexity, Gemini, Copilot, You.com, Bing Search, Brave Search, Phind and AI Overviews. That's what AI Traffic reports. The matching is deliberately conservative, and GA4 only sees a referral when the platform passes one at all — mobile apps often don't.
Daily refresh
A daily job at 02:30 UTC, offset from the Search Console sync.
Permissions
Read-only Analytics access, plus your email to show the connected account. Connecting is a write action, so viewers can't.