AI Traffic
Measure click-through traffic from AI search engines to your site.
What is AI traffic?
The AI Traffic tab shows you exactly how many visitors AI engines are sending to your website. This is the click-through side of AI visibility - not just "did they mention you," but "did people actually visit your site from the AI response."
Per-engine breakdown
Individual cards for each AI platform: ChatGPT, Claude, Perplexity, Gemini, Copilot, You.com, Bing, Brave Search, Phind, and Google's AI Overviews. Each card shows sessions, unique users, and how many days that engine drove traffic in your selected window.
Top pages
See which of your pages are getting the most AI-driven traffic, both cross-platform and per-engine. Each row shows which engine is the top referrer for that specific URL.
Daily trend
A stacked daily chart shows AI sessions color-coded by engine. Hover over any day for the exact breakdown. Spot the spike when an engine started recommending you.
Time windows
Toggle between 7-day, 30-day, and 90-day periods. Everything recalculates instantly.
Note: AI Traffic requires Google Analytics 4 to be connected. The numbers match what you'd see in GA4 if you queried it the same way.