AI Traffic
The sessions AI assistants actually sent you, by platform, page and day.
On this page
What is AI traffic?
Sessions GA4 attributed to an AI referrer — someone who clicked a link inside ChatGPT, Claude, Perplexity, Gemini or one of their kin and landed on your site. It is a click measure, entirely separate from citations and mentions: a page can be cited constantly and send almost no traffic.
Connecting GA4
The tab needs Google Analytics 4 connected and a property picked. Until then it shows a connect prompt pointing at Integrations.
Per-platform cards
One card per platform — ChatGPT, Claude, Perplexity, Gemini, Copilot, You.com, Bing Search, Brave Search, Phind and AI Overviews — each showing sessions, users and days with traffic. That last number separates a steady referrer from a one-off spike. Platforms with nothing in the window stay muted rather than disappearing.
Under each card sits that platform's top landing pages, and a separate card ranks your top pages across all of them.
Daily trend
One bar per day, stacked by platform: bar height is the day's total AI sessions, the segments show how it split. Hovering a bar breaks the day down.
Time windows
7 days, 30 days or 90 days, defaulting to 30. Each switch refetches from GA4 rather than recalculating what's on screen.
Why the numbers can look low
GA4 only records an AI referral when the platform passes a referrer. Desktop web links generally do; mobile apps often strip it. A real referral you watched happen can simply not be attributable, so treat this as a floor rather than a census, and widen the window before drawing conclusions.
One more caveat worth knowing: until the session-level sync has backfilled, totals fall back to a per-page sum that runs roughly 30% high. The tab says so in an amber banner, and a sync fixes it.