Connecting Google Search Console & GA4
Connect Search Console and GA4 from the Integrations tab, and understand what each one imports.
On this page
Why connect?
Citations tell you what the engines say. Search Console and GA4 tell you what it was worth: which pages earn impressions and clicks, and which visits actually arrive from an AI assistant. Connected, the Pages table shows both next to citation counts.
Where to connect
The Integrations tab is the hub — data sources, publishing targets and API connectors in one place, connected once and available to workflows, grids and Nova. The Pages tab links to it, and there's a mirror at Settings → Integrations. Connections are per workspace.
Google Search Console
Click Connect Google Search Console and pick a property. The initial sync pulls 90 days of impressions, clicks, position and CTR, and a daily refresh runs after that (02:00 UTC).
Google Analytics 4
Click Connect Google Analytics, then pick a property — the connection isn't complete until you have. GA4 also imports 90 days initially and refreshes daily (02:30 UTC). It's what powers AI Traffic.
Backfilling history
Sixteen months is available, but it's a separate, manual action: Backfill now on the setup checklist, chunked a month at a time with a "month N of 16" strip while it runs. GA4's own retention caps how far back it can go — free GA4 keeps two months by default, fourteen at most.
Until a backfill lands, a page's change figures can read "Δ unavailable — we only have data back to…" with a link to start one.
What you see after connecting
- Pages gains Impressions, Clicks, Position and CTR, and — when GA4 is active — Sessions, Conversions and Top source.
- AI Traffic becomes available, split by assistant.
- A setup checklist tracks what's left: connect GSC, upload a sitemap, backfill GSC, connect GA4, backfill GA4.
Search Console only knows about pages that got impressions, which is why the sitemap step exists — it's how the rest of your site gets into the table.